Words as Data and Business Intelligence
Thanks to the digitalization of writing and the rise of Internet searches and interactions, words have become very valuable inputs for statistical models and algorithms that allow inferring and reaching very precise conclusions about consumer behavior, among other uses. Today, language has become the subject of big data analysis. Since the links used by Google […]
The Age of Smart Packaging
The use of unique codes that can be scanned with a mobile device, so that consumers know all the product information and companies interact with their customers, are part of the innovations that some packages already have. Currently, consumer interest in products that are manufactured with environmental and social responsibility has grown. More and more customers want […]
Big Data Vs. Traditional Surveys
Does it make sense to keep doing surveys to evaluate, for example, the ranking of a brand, when all the real, honest, and unbiased information can be inferred from people’s behavior on the Internet? “… Traditionally, when teachers or business people needed data, they commissioned surveys. They obtained data in an orderly fashion, either in […]
New Business and Big Data
Technology and tools for analyzing large volumes of information used by large corporations to make business decisions are also available to businessmen and small companies. Finding the best location for a new sales point, finding the areas where potential customers move and analyzing their purchasing power and their behavior as consumers are just some of the […]
Big Data, Business and the Future
The ability to identify and understand hidden patterns and correlations in large volumes of data and use them to make business decisions is becoming a strategic competition for companies for the future. Machine learning and statistical analysis are some of the most popular techniques used today in artificial intelligence (AI) applications. Automatic learning is the […]
Big Data and Agriculture
Anticipating the effects of climate on crops and mitigating their impact is one of the benefits of using techniques to manage large volumes of information. The agricultural industry is no stranger to the new reality focused on the analysis of large volumes of information and making business decisions based on data. Just as in the […]
Images as Data = Business Solutions
Analyzing satellite photos to estimate the production capacity of an area or evaluating images of a product being sold on the streets to calculate its market-share are some of the business solutions that arise from the transformation of images into data. Traditionally, when teachers or businessmen wanted data, they requested surveys. Data would be ordered, […]