Big Data for Educational Services Market
Determining which professional disciplines people prefer to study and identifying whether they are interested in diplomas, certifications, bachelor’s degrees, master’s degrees or long term courses, are goals that can be achieved through the application of innovative methodologies based on the analysis of large volumes of data. Although the process of migration to online education had […]
Big Data in times of crisis
Measuring sales performance, observing trends and anticipating the impact that the crisis will have on the market in which each company operates has never been more important, and in this context, accurate data management and analysis becomes essential. “… Twelve years ago, in the midst of the economic downturn in 2008, British Airways (BA) was […]
New Products and Brands: How to Determine their Acceptance?
Using advanced technology applied to the extraction and processing of large volumes of data, it is possible to obtain the necessary information to evaluate whether a new product, service or brand will be accepted when it begins to compete in a specific market. Companies that intend to compete in a new market always ask themselves […]
Satellite Images for Decision Making
With the technologies available it is possible to use satellite photos to detect types of surfaces and roofs, objects, land use and variance in farmland, and then analyze the results and transform them into useful data for business decision making. In the past, it was possible to establish whether an area was industrial, commercial, residential […]
Internet Searches = Market Trends
By collecting and analyzing the information that Internet search engines store on the queries that consumers make, it is possible to know with a high degree of precision what their interests are and to look for patterns or trends that help to measure performance indicators for a specific topic. Through systems that provide real-time monitoring […]