Big Data and Business: Answers to Unknown Questions
What makes Big Data so useful for many business sectors is the fact that it provides answers to many questions unknown even to the stakeholders themselves. In other words, it provides a more accurate point of reference. Big data is a term that refers to such large, fast and complex amounts of information that it […]
Consumer Mobility as Data
Using today’s technology, it is possible to know and accurately monitor consumer mobility, identify the places they visit, how often they do so, at what times and on what days, and transform this mobility and pedestrian flow data into solutions for optimizing commercial and marketing strategies. People mobility is a concept that covers much more than just […]