How does Data Analytics improve Outdoor Advertising?
Location intelligence and mobility analytics allow companies to create Out-of-Home advertising strategies focused 100% on the tastes and preferences of the people who pass through each point. In outdoor advertising (OOH), knowing in depth the consumers who pass through the point where the advertising will be exposed is crucial to maximizing as much as possible […]
Retail Footfall analytics
Footfall analytics makes critical operational and strategic decisions for any business, improving conversion rates, maximizing sales, optimizing costs, and increasing brand positioning. Thanks to mobility data, retailers can gain deeper insight into their business by analyzing changes in sales volumes and the consequences of fluctuations in footfall levels inside and outside stores. At the same […]
Retail of the Future: What’s Next for Physical Stores?
The COVID-19 pandemic has exponentially accelerated the growth of e-commerce, but physical stores are still far from disappearing. Today, retail businesses have accelerated their digitalization strategies by evolving omnichannel processes, trying to maintain their efficiency and generate added value without affecting their operations, as consumers’ needs to interact virtually with the different points of sale have increased. […]
How to choose a new business location with Big Data
In order to identify the optimal place to establish a new business, for example, an educational center, it’s vital to resort to geolocation analytics and mobility analysis. Through location intelligence solutions, it’s possible to determine one or more areas where you want to establish an educational center, while mobility analysis and behavioral patterns can identify the factors that can […]
Foot traffic Analytics: Top Clothing Stores, Atlanta
The clothing store market is one of the most popular in the USA, with Big data analytics and location intelligence techniques we made an brief exploratory analysis in Atlanta city. Case Study: Analysis of Apparel Stores in Atlanta, USA Using location intelligence techniques it was possible to identify all the stores distributed in the city, the […]
Location Analytics in the Real Estate Market
This analysis enables real estate companies to make data-driven decisions on issues that define the success of a real estate business, from acquisitions, leasing, investments to marketing campaigns and operational processes.
Retail: Benefits of Implementing Real-Time Analytics
In order for retailers to stay ahead of digital competition, they must overcome cost and flexibility disadvantages; it’s necessary to have real-time insight into what is happening inside and outside the point of sale. Retailers must begin to take immediate action on unforeseen events at their physical points of sale, such as lack of inventory, shelf […]
McDonald’s Vs. Burger King: Foot traffic Analysis
Foot traffic analysis has changed the way commercial strategies are defined in the fast food franchise business.
Is Data the New Oil?
Data is being created at a speed never seen before, and its proper application in business intelligence is already generating incalculable value for businesses.
Costumer analytics to understand behavior patterns
Customer behavior analytics, is important to understand how users interact with a brand, now it can be done in a more objective and real way, using Big Data management techniques. Customer behavioral analytics is the process of collecting and analyzing data that, together with technology tools such as Big Data, machine learning and location intelligence, help […]