Point of Interest (POI) Data: Complete Guide for Businesses and Data Teams
Points of Interest (POI) data refers to the digital representation of physical locations that people may find helpful or interesting. Commercial places like restaurants, shops, and hotels can be considered Points of Interest. Also, a POI can be a public place such as a park, museum, school, or a hospital. POI data has become essential […]
Big data and Market Share
Big Data together with mobility analytics and location intelligence techniques allow increasingly accurate estimates of the levels of visits received by points of sale, revealing geographic patterns of brand loyalty and market penetration. Get to know the competition and how they behave in the market is now possible, thanks to technological tools that provide an […]
Foot traffic Analytics: Burger King Vs. McDonald´s
Location and Footfall Analytics has changed the way retailers implement marketing and commercial strategies in the fast-food restaurant franchise business. Understanding consumers’ mobility behavioral patterns are critical for all types of restaurants. Big Data tools and spatial data play a very important role in these analyses since they make it possible to measure the foot […]
How to Improve Performance in Brick-and-Mortar Stores?
Consumers are shifting their spending from physical stores to e-commerce, physical stores will only survive in this new environment if they reinvent their business, taking advantage of new technologies and modern analytical capabilities. Today, there is access to significant amounts of data on consumer behavior, information on the economy of different areas, competitors‘ sales, and market trends. […]
Global Supply Chain Crisis?
COVID-19 and climate change have directly impacted the supply chains of the sectors and industries that generate the most economic output. Unfortunately, fiction has become reality, and a global pandemic coupled with sudden climate changes have increased these problems worldwide, also due to unforeseen events in logistics routes and the exponential increase in online shopping, forcing industries […]
Expansion Plans Data Science Models
Business intelligence and technology tools enable retail businesses to deeply analyze the behavior of their customers inside and outside their stores, in order to identify the ideal location for future expansion plans. The data science models are the third phase of location and mobility intelligence analysis, helping retailers to assess the market potential of areas of interest […]
Retail Analytics: Should we open new stores?
Data science now generates strategic solutions that help retailers identify optimal potential locations for expansion by assessing the market potential of areas of interest for new store openings. Applying footfall analytics and location intelligence based on spatial data, retailers can perform analyses that identify areas or points of interest by analyzing the concentration of people, identifying […]
Coffee Shops: Site Location Using Mobility Analytics
Mobility analytics and location intelligence allow you to select the ideal location for opening a restaurant or coffee shop. Have you ever wondered what your favorite coffee shop does to offer you a unique experience? With location intelligence solutions it’s possible to determine one or more areas where you want to establish a new coffee shop, while […]