Retail analytics: PETCO Vs. PetSmart
Pet shop owners need to apply location intelligence techniques and foot traffic analytics to identify consumer mobility patterns, in order to maximize sales and generate more efficient expansion models. The correlation between foot traffic, sales, and the success of pet shops franchises have been studied and proven, so the development of this type of analysis […]
Foot traffic Analytics in Department Stores
Location intelligence and foot traffic analytics are transforming the way retail strategies are defined, and department stores are no exception. The correlation between foot traffic, sales, and the success of department stores have been studied and proven, so the development of this type of analysis has become a priority in the site selection process and […]
Footfall analytics: Woolworths Food Vs Shoprite South Africa
Identifying mobility patterns and classifying consumers within a point of sale or areas of interest helps large retail supermarkets measure foot traffic in and out of their stores while understanding the behavioral patterns of their consumers. The correlation between foot traffic, visits, sales, and the success of retail supermarkets has been studied and proven, so […]
Top 5 Benefits from implementing heat maps in businesses
The heat map is one of the most useful and powerful data analysis tools in business intelligence. It provides a visualization feature that presents multiple pieces of data in a way that makes immediate sense by assigning a different size and color. New geographic information systems (GIS) allow us to see our complex world in […]
How to leverage heat maps to improve your business?
One of the analytical tools that leading companies use to gather knowledge is heat maps. By creating a graphical representation of their data, new insights emerge, providing companies with the information they need to adapt their strategies and maximize their profits. Heat maps measure the density of data in a given area. By representing density […]
In-store analytics for Brick & Mortar stores
In the competitive retail market, in-store analytics helps retailers to better monitor and understand their customers while providing valuable information on the actual point-of-sale performance. This type of analytics has become an indispensable part of the operational strategy of brick & mortar retail stores. Its benefits can also be reflected in other areas, such as […]
Foot traffic analytics: OfficeMax Vs. Office DEPOT stores
Understanding mobility and identifying points of interest help large retail office products suppliers to measure foot traffic in and out of their stores and to better comprehend the behavioral patterns of consumers. The correlation between foot traffic, visits, sales, and the success of retail office products suppliers has been studied and proven, so the development […]
How to measure foot traffic in a wholesale market?
POI analytics through Big Data techniques allows companies to understand an area of interest and thereby implement strategies, expansion models, and solutions within any business sector. Information about a specific location or a set of similar locations can help companies make better decision-making. Combined with additional contextual parameters such as human mobility, sociology, dynamics of […]
Footfall analytics for wholesalers: Sysco Vs. US foods
Location intelligence and footfall analytics can be valuable tools for wholesale distributors to maximize their revenue, optimize their processes and choose the best distribution routes for their pickup and last-mile delivery processes. The correlation between foot traffic patterns, visitation, sales, and the success of wholesale food distribution companies has been studied and proven, so the […]
Location analytics to Optimize Distribution Routes
Location intelligence through techniques based on Big Data collects spatial data in order to improve the decisions made in logistics centers, allowing the use of location and its related data points, creating solutions, and optimizing distribution routes. This new technological tool finds its immediate application in space-dependent businesses, such as delivery and logistics companies. The data collected through infrastructure […]