How To Drive Sales by Measuring Foot Traffic
Walk-in foot traffic represents the number of customers that enter your store. This measure can be instrumental data for retailers and helps them make important decisions to increase sales. Each store’s foot traffic unveils the effectiveness of the storefront and its strategy to engage and attract potential customers into the store. This also marks the […]
How Can Big Data Help for Dark Store Site Selection?
E-commerce for retail stores have skyrocketed since the pandemic, and many ecommerce stores have witnessed tremendous growth of their e-commerce stores. Many people know that their stores can be excellent fulfillment centers as they have the advantage of being close to the customer. They are even more efficient when it comes to traditional stores. Dark […]
Cannibalization in Expansion Plans: How to avoid it?
In marketing strategies, cannibalization refers to decreasing sales revenue, volume, or market share. This happens because of a company introducing a new product. In E-commerce, some companies approach intentional cannibalization to reduce the prices of their offerings. This allows them to benefit from the host of customers that gather to buy the discounted product. Therefore, […]
Big Data and its impact on Supply Chain Management
The benefits of proper Big Data analytics are detecting fraud, improving productivity, reducing business operations costs, and improving decision-making. In addition, many market companies compete for the quality and quantity of their products. Big Data has become increasingly crucial in supply chain management, providing businesses with valuable insights into their operations. From predicting demand to […]
How to enhance Market Intelligence Reports with Big Data?
In marketing strategies, cannibalization refers to decreasing sales revenue, volume, or market share. This happens because of a company introducing a new product. In E-commerce, some companies approach intentional cannibalization to reduce the prices of their offerings. This allows them to benefit from the host of customers that gather to buy the discounted product. Therefore, […]
Convenience stores: Who wins at the point of sale?
Mobility analysis has become one of the best tools to optimize business strategies and expansion plans in retail. For convenience stores, this is no exception. Understanding what consumers think, want and do is essential for companies in the retail sector. This is where big data tools play an important role, because with them you can […]
Customer Segmentation: How to Do With Predictive Location Intelligence
The traditional way of using maps when trying to help your business is by finding out where you will be selling a particular product. Descriptive analytics is knowing where you will be selling your product and whether there are customers available in the area interested in your product. A much more elaborated question is why […]
Types of Supply Chain Analytics & why is important?
Supply chain analytics is one of the most important parts of managing any company that produces and markets products. The data obtained by supply chain analytics is key to the success of an organization. In an ideal situation, companies can carry out their operations with the exact number of supplies and without interruptions. This scenario […]
Big Data for Effective Supply Risk Assessment
A supply risk assessment process identifies and manages potential risks within a supply chain. Supply risk assessment is essential because it helps businesses anticipate and prepare for potential disruptions. As you know, in today’s globalized world, a minor hiccup in one region can ripple across the entire supply chain. This can cause significant operational and financial […]