Mapping markets & supply chains: Helping Food Companies in 2022
Raw materials´ scarcity, labor shortage, and rising prices; the food industry is facing big problems, and things are getting worse. That’s why each company involved in the supply chain (from suppliers to distributors and vendors) needs to have an outstanding control of their downstream and upstream operations. Why is market mapping important for the food […]
Big Data Analysis for Fast Food Chains (Case Study)
Predictive models and location analytics are two main tools offered by Big Data analysis. Fast food or QSR chains use them to improve their decision-making process in their expansion strategies. These tools are also crucial for a better market understanding and detection of new business opportunities. We’ll dig into a real case where a client […]
The Potential of Predictive Analytics in Site Selection
Data science is unlocking new opportunities for businesses across the globe. The potential of data science tools such as predictive analytics models, Big Data, market mapping, geospatial data, and location intelligence analytics is proving to be a revelation within industries. The commercial real estate industry is undergoing a huge transformation as businesses increasingly seek to implement location […]
How to Use Market Intelligence for Your Small Business
Keeping a close eye on your competitors and the general market environment is crucial when creating sustainable strategies to drive business growth. The information collected from the industry has been termed market intelligence. This aspect has grown over the last few years and includes location analytics, predictive analytics models, and more. Currently, market intelligence uses multiple sources of […]
Mobility Analysis: Six Success Keys For Shopping Centers
Shopping centers were among the most affected by the pandemic. The change in user consumption patterns, the growing competition, the economic uncertainty, and the constant changes in health restrictions by the authorities have generated enormous challenges for entrepreneurs in this area. Mobility analysis: Vital data for shopping centers The current scenario highlights the need to […]
How to Choose the Best Data Analytics Company for your Business Needs?
In today’s business landscape, data analytics has become essential for companies who want to stay ahead of the game. For many companies, it is the backbone for creating effective strategies that promote operational efficiency, customer engagement, and financial profitability. As a result, it’s no wonder that it has become a cornerstone of business intelligence and […]
Mobility Analysis: Helping retail stores with today’s challenges
Consumer preferences are constantly changing. From purchase behavior to new competitors, companies must pay attention to the conduct of their customers to identify new opportunities and possible threats.This situation has become especially important for retail companies. According to recent studies, buyers are migrating to online platforms and becoming more omnichannel, increasing the challenges for retailers […]
The Importance of Market Analysis in Business Growth
Market analysis is a crucial process for businesses looking to achieve sustainable growth. When making expansion plans, launching a new product, or improving existing services, a business needs to conduct a robust market analysis to understand the potential of their new product and gain feedback on their existing services. However, conducting a robust analysis is easier said […]