a map with specific areas highlighted

3 Reasons Mapping Software is Essential for Sales Territory

Territory mapping tools are crucial big data analytics tools needed to facilitate greater collaboration between sales managers and representatives. They help improve sales efficiency and enable increased profits.

Why should you use mapping software for sales territory? Let’s find out.

Improved Data Visualization

Collecting data isn’t going to help you much if you don’t use the right tools and techniques to analyze it. Companies dealing with big data know the importance of filtering through their datasets. After all, your sales team can’t target the relevant audience and generate leads unless they have—and can fully understand—all the necessary information.

That’s why data visualization is so important, and tools like territory mapping software can help you achieve your desired results. The human brain tends to grasp visual information more readily than textual information.

Territory mapping software allows sales representatives to get clear insights into the areas and audiences they need to target. The tool provides them with more than just static charts and tables, allowing them to observe the connections within data sets and identify hidden patterns and trends. This helps them set new goals, predict outcomes, and overcome challenges.

 data visualization

Better Sales Leads

One of the biggest advantages of using territory mapping software is that it helps you cultivate better and stronger sales leads. It allows sales representatives to clearly view and study the territories they’re responsible for. This gives them greater insight into those territories, helping them create relevant and effective sales strategies and achieve better leads.

Territory mapping software doesn’t only help businesses get more sales leads but also helps them generate “hot” leads. They can use the data obtained through the data analytics tools to target clients and customers based on specific demographics, industries, locations, etc., you can also build and optimize sales territories using specific countries, cities, provinces, etc.

Easy Updates

Your datasets aren’t static. They may constantly require updates and modifications as your data changes.

Territory mapping software allows sales representatives to have access to the latest data. You can easily add or remove sections within your datasets, ensuring relevancy and authenticity. Since competitor and consumer behaviors and market trends tend to fluctuate, it’s only natural for your data to undergo changes too.

Through territory mapping software, you can update any and all changes related to population, locations, and other demographics and update your sales strategies accordingly to succeed in the targeted territories.

PREDIK Data-Driven provides advanced big data analytics solutions to businesses in the US. We offer supply chain mapping tools, asset protection solutions, predictive analytics, and location intelligence solutions to help organizations in the retail, food and beverage, healthcare, automotive, and banking & finance industries.

Request a demo today.