Store Location Data: Why Is It Key for Your Business in 2024
Store location data refers to detailed information that can identify and describe the physical location of non-residential buildings such as retail stores, commercial establishments, and businesses. This data has become essential for companies, investors, and business analysts to make strategic decisions such as market analysis, optimization of store placement, site selection, and crafting personalized services […]
5 Reasons Your Company Should Use Data-Driven Insigts in 2024
Data-driven insights are valuable information businesses can obtain by analyzing the raw data they collect from internal, external, and alternative sources. These insights provide a clear, objective perspective to guide strategic decision-making. “It is the process of using data to inform your decision-making process and validate a course of action before committing to it.” Harvard […]
Customer Analytics: What Is It? How to Use It? What Are Its Benefits?
There has been a significant shift in consumer habits and expectations when it comes to brand experience. Customers demand immediate results, have higher expectations, want companies to anticipate their needs, and crave hyper-personalized attention. The market’s demand for fast and high-quality service has put a lot of pressure on many organizations. According to Zendesk’s CX […]
Retail Site Selection Guide: Using Big Data For Better Strategies
By 2024, 70% of retail transactions will occur in physical stores, according to Forrester. This means that despite the growth of e-commerce, the importance of having a good physical location will remain relevant for retailers and brick-and-mortar brands. In other words, the “location, location, location” mantra will still be applicable. In this article we will […]
Data Analytics: Trends to Pay Attention in 2024
Last year was definitely exciting for data adoption and consumption. With an estimated compound annual growth rate of nearly 30%, 2023 followed the ongoing trend of organizations opting for data-driven insights rather than intuition. The following analysis was done in collaboration with Lucy Kelly, Research and Product Marketing Manager at Datarade. Datarade Marketplace allows users […]
How Does a Data-Driven Intelligence Approach Empower Your Organization?
Most organizations agree in something: Data has become one of the most valuable assets when growing a company. In a business panorama where BI goes beyond mere intuition, internal knowledge, and assumptions based on expertise, a data-driven approach has come to add accuracy, timing, and relevancy to the equation. Now, most companies struggle to extract […]
Can you rely on your data? Let’s Talk About Data Reliability
Even though most companies recognize the importance of data to their organizational and business success, more than 90% confirm facing challenges in using their data effectively. One of the main issues is data reliability. A recent survey revealed that only 36% of companies truly trust their data when making crucial business decisions. To make matters […]
Funding Data: The Hidden Code of Financial Success
A company’s current and past funding data are key indicators of its financial health and the overall company potential. So successful companies nowadays rely on company funding data, which is the ideal source for powering a business and earning a competitive advantage. In this article we will cover: How funding data influences financial decisions Funding data […]
Understanding Competitive Data: Benefits, Uses and Sources
Knowing your competitors is crucial to staying ahead in the market. Competitive data contains all relevant information about your competition, including their products, services, pricing, marketing strategies, and operations. In this article we will cover: The way companies collect and use data has changed Gathering information about competitors and using it to gain a market […]
Retail Analytics Guide: Benefits, Types & Examples
Retail analytics involves leveraging data and analytical techniques to enhance the performance of retail businesses. It consists of gathering, cleaning, and analyzing data from various sources such as sales, inventory, customer, and market data. In this article we will cover the following topics: Why Is Retail Analytics So Important? Retail analytics has eliminated guesswork in […]