Does Your Company Need Real-Time Data Analytics?
Real-time analytics and insights are often cited as one of the main advantages of Big Data. Real-time data has become a buzzword among data blogs, implying that companies not using it are missing out on a significant portion of the potential benefits in a data-driven era. The premise is appealing. Real-time data can help organizations […]
Predictive Analytics for Risk Management: Uses, Types & Benefits
Risk management has become increasingly important in today’s rapidly changing business landscape; however, many companies face significant challenges like: “64% of risk managers say that the complexity of risks has increased in the past year.” Deloitte We recommend you reading: Big Data for Effective Supply Risk Assessment Using predictive analytics can assist companies in overcoming […]
Predictive Analytics for the Automotive Industry (The Complete Guide)
The automotive industry is undergoing many changes and challenges, but there are also many exciting opportunities. With technology advancing rapidly, including the development of self-driving cars and changing customer expectations, traditional business ways are being affected. One way to tackle these challenges is by using Big Data and Predictive Analytics. The importance of having a […]
Is Your Company Data-Driven? (Let’s Find Out)
71% of consumers expect businesses to offer personalized interactions; meanwhile, three-quarters will switch brands if they don’t get the experience they desire. In the past, organizations could rely on experience and intuition to guide their strategies and actions. However, this approach is no longer acceptable with the emergence of Big Data and Data Science. Now, […]
Predictive Analytics In Sales: Working SMARTER, Not Harder
Imagine if your sales team could be one step ahead of what your customers and prospects demand. How great would it be to look into your target market’s future needs, desires, and preferences even before your competitors? According to a recent survey by HubSpot, over 1,000 sales professionals found that standing out from the competition […]
How to use Predictive Marketing to Boost Sales?
Predictive marketing analytics helps teams estimate which strategies and actions will have higher success probabilities according to KPI’s objective. In other words, predictive analytics help marketers make better, more strategic decisions. It can be challenging for marketers to identify trends and patterns on time as they are influenced by various factors, some of which are […]
Consumer Insights: Understand Your Customers With Big Data
There are two basic rules in marketing: 1) Put your customer first and 2) Give your customer what it wants. But it is not that simple, right? So many factors can determine a user’s buying decision that it is hard to get an in-depth and accurate picture of a buyer’s persona. The good news? Consumers […]
Predictive Analytics In Retail: How It Works? (5 Big Benefits + Use Case)
The retail industry has undergone significant changes in the past decade, mainly due to the pandemic, which disrupted normal operations. Retailers were forced to adopt a digital approach (An approach that has become a “must” for the industry nowadays). Demanding consumers and constant technological advancements have brought significant changes, whether in e-commerce or brick-and-mortar stores. […]
Industrial Market Research: Benefits of Being Data-Driven
What makes a product launch successful? Why do some companies remain leaders over the year? Why do some others fall due to unexpected market conditions? Short answer: Winning companies keep constant track of their market. That is not an exception for industrial brands. Over the last decade, phenomena like Industry 4.0 and Smart Manufacturing have been the natural result […]
How to Get Useful Customer Behavior Analytics? (Guide)
As you know, in this competitive business environment, understanding every aspect of your customer behavior is critical. According to McKinsey, organizations leveraging customer behavioral insights outperform their peers by 85%. How? By understanding the needs and behaviors of customers, businesses can tailor their products, services, and marketing strategies to meet those needs effectively. In this […]