Foot traffic analytics in Madrid
Heat maps are used by any business sector to identify foot traffic and vehicular mobility patterns in an area or point of interest, as their visualization presents multiple pieces of data in a way that makes immediate sense. Heat maps can be used to identify foot traffic patterns from a country-level scale to a more […]
Location intelligence for Retail Expansion Plans: Case Study
Companies rely on the efficient use of big data and location intelligence techniques as the axis of all their decision-making process, reducing the risks of new investments associated with expansion plans, site selection, or new store openings. At PREDIK Data-Driven we support global corporations to optimize their expansion strategies with 100% data-driven methodologies. One of […]
Top 5 Benefits from implementing heat maps in businesses
The heat map is one of the most useful and powerful data analysis tools in business intelligence. It provides a visualization feature that presents multiple pieces of data in a way that makes immediate sense by assigning a different size and color. New geographic information systems (GIS) allow us to see our complex world in […]
How to leverage heat maps to improve your business?
One of the analytical tools that leading companies use to gather knowledge is heat maps. By creating a graphical representation of their data, new insights emerge, providing companies with the information they need to adapt their strategies and maximize their profits. Heat maps measure the density of data in a given area. By representing density […]
Location analytics to understand wholesalers distributors
Foot traffic and location analytics help wholesale distributors maximize profits, allowing them to reveal where operational inefficiencies are and then implement solutions in problem areas. With advanced location intelligence analytics, point-of-interest characterization, and supply chain-centric foot traffic analytics, distributors can now truly understand their channels on a line-by-line basis, which can lead to better decisions and ultimately higher profits. Following […]
Business Planning with Big Data
Today, more than ever, it’s essential to make the most of the value of the information for companies, both from market data and their own data. With appropriate Big Data management techniques, companies can optimize their strategic business planning. Big data has emerged as a powerful tool that organizations can use to leverage data-driven decision making […]
Can data science mitigate the supply chain crisis impact?
The current global crisis in supply chains is forcing companies to manage their distribution methods by adopting a proactive approach based on Big Data and advanced analytics. The supply chain crisis has resulted in restaurant chains and fast food outlets running out of key ingredients (e.g. Nandos, McDonald’s, KFC, and Greggs), shortages on supermarket shelves (e.g. ASDA, Sainsbury’s and Morrisons), disruptions to retailers‘ product lines (e.g. IKEA) […]
Problems with Last-Mile Delivery Processes?
Several companies, especially in the retail sector, have realized that they need to challenge traditional last-mile delivery solutions in light of recent advances in technology tools. With the help of location intelligence that gives access to aerial, satellite imagery and high-definition maps, last-mile delivery processes can evolve to the degree that drivers can avoid traffic and expedite deliveries through predictive […]
POI analytics in Luxury Shopping Malls
The POI characterization through Big Data has become more frequent as it allows the implementation of strategies and solutions within the business sectors. The variety of solutions based on location intelligence and zone characterization rely on efficient POI analysis, which benefits any type of business. Mapping platforms and social networking applications host their own geographic datasets, resulting […]
How to use POI analytics to understand commercial areas?
Location intelligence and POI characterization through Big Data are increasingly being used to make business decisions in the retail, real estate, logistics, and port sectors, among others. Businesses can leverage point-of-interest (POI) data to identify the population and customer patterns and trends, making smarter data-driven decisions. In the retail sector, POI characterization allows marketers to identify a business’s market share, the spending power of people […]