What is geofencing marketing and how to use it?

In order to optimize advertising costs and maximize revenue, marketing leaders are using spatial data to create geofences in specific areas, allowing them to reach audiences that are more likely to become potential customers. What is geofencing marketing? Geofencing marketing is based on location intelligence, which allows enterprises to connect with smartphone users in a […]

How to avoid delays in supply chain processes with Big Data?

The current global crisis in supply chains is forcing companies to manage their distribution methods by adopting a proactive approach based on Big Data and advanced analytics. Most supply chain delays do not occur when goods are in motion between suppliers and locations. Instead, delays typically occur in handoffs between organizations and suppliers There are […]

Solutions with Big Data and Micro-mobility analytics

Matching demand and supply is the basis of the business model of any company whose operations depend on micro-mobility, since for every unit of demand that is not satisfied, an order is lost, leading to loss of profits and customer loyalty. All companies that rely on micro-mobility can better manage their assets by improving their […]