Predictive Analytics In Healthcare: 4 Examples and Risks
As the analytics field continues to advance, we see more and more industries leveraging the opportunities it presents. Healthcare organizations are now hiring data analytics or data science service providers who can help them find solutions that will reduce costs, find tailored treatments for patients, and protect data assets. So, how can predictive analytics models contribute […]
Foot Traffic Data: How To Increase Sales On Your Physical Stores?
Foot traffic is a vital pulse check for businesses, reflecting their performance and growth potential in an ever-changing landscape. Businesses must comprehend and analyze foot traffic to entice customers and strengthen sales to stay competitive. This article dives into the essence of foot traffic, its significance for different types of businesses, and practical strategies to […]
Which type of alternative data is beneficial for investors?
Investment management firms leverage alternative data to identify patterns and gain unique insights into investment products. Hedge funds were among the first to take advantage of data analytics technologies and big data, followed closely by corporate venture capital managers, data from non-traditional sources and services to base decision making on useful data. These same companies […]
Alternative Data: The Ultimate Guide For Businesses
Alternative data refers to unconventional, non-traditional data sources that provide strategic insights. Unlike traditional sources, it uncovers hidden trends and patterns often missed by standard data analysis. How has alternative data transformed business intelligence? Historically, businesses and hedge funds used only traditional data to make decisions. However, the last decade has seen an exciting shift […]
Starbucks and Seattle Coffee Company foot traffic comparison
Coffee shop owners need to apply location intelligence and mobility analytics techniques to identify consumer behavior patterns, in order to maximize sales and generate more efficient expansion models. Case Study Foot traffic comparison: Starbucks Cavendish Square y Seattle Coffee Company Salt River, Cape Town, South Africa At PREDIK Data-Driven conducted a mobility study around two […]
N1 City South Africa POI Analysis
Footfall analytics and POI characterization through Big Data are being used by different business sectors in order to make smarter business decisions and thereby maximize their revenues and optimize their costs. Case Study: POI analysis of N1 City Mall in Cape Town, South Africa At PREDIK Data-Driven we conducted a detailed study of N1 City […]
Foot traffic analytics in Madrid
Heat maps are used by any business sector to identify foot traffic and vehicular mobility patterns in an area or point of interest, as their visualization presents multiple pieces of data in a way that makes immediate sense. Heat maps can be used to identify foot traffic patterns from a country-level scale to a more […]
How to determine audiences with artificial intelligence?
Understanding your target audience is more crucial than ever for almost all businesses. Accurate audience targeting gives businesses an advantage. It can create more relevant offers that appeal to customers. This leads to higher conversions and better return on investment. How AI Transforms the Landscape of Audience Targeting Breakthroughs in Artificial Intelligence (AI) have revolutionized […]
Foot traffic in pharmacies: CVS Pharmacy Vs. Walgreens (Case Study)
Pharmaceutical companies need to apply location intelligence techniques and foot traffic analytics to identify consumer mobility patterns, in order to maximize sales and generate more efficient expansion models. Foot traffic analytics and location intelligence are two powerful tools. They provide valuable insights into people’s movements, behaviors, and preferences in specific geographical areas. What is foot […]
Top 5 Benefits from implementing heat maps in businesses
The heat map is one of the most useful and powerful data analysis tools in business intelligence. It provides a visualization feature that presents multiple pieces of data in a way that makes immediate sense by assigning a different size and color. New geographic information systems (GIS) allow us to see our complex world in […]