Predictive Analytics In Healthcare: 4 Examples and Risks

emergency service in a healthcare organization

As the analytics field continues to advance, we see more and more industries leveraging the opportunities it presents. Healthcare organizations are now hiring data analytics or data science service providers who can help them find solutions that will reduce costs, find tailored treatments for patients, and protect data assets. So, how can predictive analytics models contribute […]

What is foot traffic data and how to obtain it?

Foot traffic data has a wide variety of uses in different sectors, allowing companies to discern the activities, behavior patterns and interests of people in an POI. What is foot traffic data? Foot Traffic data, sometimes referred to footfall data, is data generated by anonymous mobile devices that indicates the number of people or vehicles […]

Which type of alternative data is beneficial for investors?

Investment management firms leverage alternative data to identify patterns and gain unique insights into investment products. Hedge funds were among the first to take advantage of data analytics technologies and big data, followed closely by corporate venture capital managers, data from non-traditional sources and services to base decision making on useful data. These same companies […]

What is alternative data and what sectors does it benefit?

The increase in data from mobile devices, satellites, sensors and websites has resulted in vast amounts of data also known as Big data. All that data has the potential to be mined for insights and potentially help companies make better data-driven decisions. What is alternative data? Alternative data refers to data used by investors to […]

Starbucks and Seattle Coffee Company foot traffic comparison

Coffee shop owners need to apply location intelligence and mobility analytics techniques to identify consumer behavior patterns, in order to maximize sales and generate more efficient expansion models. Case Study Foot traffic comparison: Starbucks Cavendish Square y Seattle Coffee Company Salt River, Cape Town, South Africa At PREDIK Data-Driven conducted a mobility study around two […]

N1 City South Africa POI Analysis

Footfall analytics and POI characterization through Big Data are being used by different business sectors in order to make smarter business decisions and thereby maximize their revenues and optimize their costs. Case Study: POI analysis of N1 City Mall in Cape Town, South Africa At PREDIK Data-Driven we conducted a detailed study of N1 City […]

Foot traffic analytics in Madrid

Heat maps are used by any business sector to identify foot traffic and vehicular mobility patterns in an area or point of interest, as their visualization presents multiple pieces of data in a way that makes immediate sense. Heat maps can be used to identify foot traffic patterns from a country-level scale to a more […]

How to determine audiences with artificial intelligence?

Thanks to predictive modeling and artificial intelligence (AI), marketers can now leverage these tools to segment audiences beyond traditional parameters and build a more accurate profile of consumers. By applying AI, it is possible to segment audiences at more granular levels and identify which ones are more valuable to marketing objectives. Artificial intelligence finds hidden […]

Foot traffic in pharmacies: CVS Pharmacy Vs. Walgreens

Pharmaceutical companies need to apply location intelligence techniques and foot traffic analytics to identify consumer mobility patterns, in order to maximize sales and generate more efficient expansion models. The correlation between foot traffic, sales, and the success of pharmacy franchises have been studied and proven, so the development of this type of analysis has become […]

Top 5 Benefits from implementing heat maps in businesses

The heat map is one of the most useful and powerful data analysis tools in business intelligence. It provides a visualization feature that presents multiple pieces of data in a way that makes immediate sense by assigning a different size and color. New geographic information systems (GIS) allow us to see our complex world in […]