What is geofencing marketing and how to use it?

In order to optimize advertising costs and maximize revenue, marketing leaders are using spatial data to create geofences in specific areas, allowing them to reach audiences that are more likely to become potential customers. What is geofencing marketing? Geofencing marketing is based on location intelligence, which allows enterprises to connect with smartphone users in a […]

How to avoid delays in supply chain processes with Big Data?

The current global crisis in supply chains is forcing companies to manage their distribution methods by adopting a proactive approach based on Big Data and advanced analytics. Most supply chain delays do not occur when goods are in motion between suppliers and locations. Instead, delays typically occur in handoffs between organizations and suppliers There are […]

Solutions with Big Data and Micro-mobility analytics

Matching demand and supply is the basis of the business model of any company whose operations depend on micro-mobility, since for every unit of demand that is not satisfied, an order is lost, leading to loss of profits and customer loyalty. All companies that rely on micro-mobility can better manage their assets by improving their […]

Footfall around UB City Mall, Bangalore, India

Mobility solutions based on Big Data techniques have revolutionized the way luxury shopping malls understand the behavioral patterns of their visitors, profile their consumers, and make business decisions. Leaders use these techniques to make more efficient and concise decisions that generate greater profitability by maximizing revenue and optimizing costs. Case Study: POi Categorization of UB […]

Footfall analytics: McDonald’s Vs. Burger King South Africa

Footfall analytics have revolutionized the way retailers implement site selection, commercial and operational strategies in the quick-service restaurant franchise market. The correlation between location and footfall analytics, visits, sales, and the success of retail fast-food franchises have been studied and proven, so the development of this type of analysis has become a priority in the […]