Customer Analytics: How Customer Data Analysis Increases ROI

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Customer analytics helps businesses make smarter marketing decisions. According to a McKinsey survey, companies that use customer analytics report 115% higher ROI than those that don’t use big data analytics solutions to their advantage. Customer data analytics allows businesses to collect and analyze information about their consumers to gain valuable insights. These insights are then applied […]

How To Drive Sales by Measuring Foot Traffic

Walk-in foot traffic represents the number of customers that enter your store. This measure can be instrumental data for retailers and helps them make important decisions to increase sales. Each store’s foot traffic unveils the effectiveness of the storefront and its strategy to engage and attract potential customers into the store.  This also marks the […]

How Can Big Data Help for Dark Store Site Selection?

E-commerce for retail stores have skyrocketed since the pandemic, and many ecommerce stores have witnessed tremendous growth of their e-commerce stores. Many people know that their stores can be excellent fulfillment centers as they have the advantage of being close to the customer. They are even more efficient when it comes to traditional stores.   Dark […]

Cannibalization in Expansion Plans: How to avoid it? 

In marketing strategies, cannibalization refers to decreasing sales revenue, volume, or market share. This happens because of a company introducing a new product. In E-commerce, some companies approach intentional cannibalization to reduce the prices of their offerings. This allows them to benefit from the host of customers that gather to buy the discounted product.  Therefore, […]

How to enhance Market Intelligence Reports with Big Data?

In marketing strategies, cannibalization refers to decreasing sales revenue, volume, or market share. This happens because of a company introducing a new product. In E-commerce, some companies approach intentional cannibalization to reduce the prices of their offerings. This allows them to benefit from the host of customers that gather to buy the discounted product.  Therefore, […]

Convenience stores: Who wins at the point of sale?

Mobility analysis has become one of the best tools to optimize business strategies and expansion plans in retail. For convenience stores, this is no exception. Understanding what consumers think, want and do is essential for companies in the retail sector. This is where big data tools play an important role, because with them you can […]

Types of Supply Chain Analytics & why is important?

Supply chain analytics is one of the most important parts of managing any company that produces and markets products. The data obtained by supply chain analytics is key to the success of an organization. In an ideal situation, companies can carry out their operations with the exact number of supplies and without interruptions. This scenario […]

The role of Big Data in risk assessment

The application of big data in risk management helps eliminate the culture of visceral decision making by companies. The focus on data-driven decision making helps devise rational decisions while advancing the maturity of the organization’s security culture. In data-driven risk management, companies collect and analyze data from multiple sources and use it to preemptively identify, […]

Predictive models for retail franchises

Predictive analytics uses data, statistical algorithms and machine learning procedures to identify the probability of expected outcomes from historical data, enabling organizations to increase their productivity, competitive advantage, improving what companies do and how they do it. Franchise system retailers can face growth challenges in a changing and competitive retail marketplace, and franchise managers and […]

How does Big Data work in market research?

In the United States, digitization is spreading through myriad channels across the economy. Now, in that country, digital tools are generating channels that are changing the way of doing traditional market research. In general, big data aligned with market research makes the process more efficient and impactful than before. The role of Big Data in […]