Mobility Analysis: Six Success Keys For Shopping Centers

Análisis Movilidad Centros Comerciales

Shopping centers were among the most affected by the pandemic. The change in user consumption patterns, the growing competition, the economic uncertainty, and the constant changes in health restrictions by the authorities have generated enormous challenges for entrepreneurs in this area. Mobility analysis: Vital data for shopping centers The current scenario highlights the need to […]

What is foot traffic data and how to obtain it?

Foot traffic data has a wide variety of uses in different sectors, allowing companies to discern the activities, behavior patterns and interests of people in an POI. What is foot traffic data? Foot Traffic data, sometimes referred to footfall data, is data generated by anonymous mobile devices that indicates the number of people or vehicles […]

Which type of alternative data is beneficial for investors?

Investment management firms leverage alternative data to identify patterns and gain unique insights into investment products. Hedge funds were among the first to take advantage of data analytics technologies and big data, followed closely by corporate venture capital managers, data from non-traditional sources and services to base decision making on useful data. These same companies […]

Predictive modeling for site selection strategies

Retailers need to use predictive modeling and combine it with business, customer, and market data in order to forecast sales or new businesses profitability. Predictive modeling is a highly effective way to identify a suitable area for expansion strategies, as it has become a vital tool for narrowing down hundreds of potential sites or even […]

Foot traffic analytics in Madrid

Heat maps are used by any business sector to identify foot traffic and vehicular mobility patterns in an area or point of interest, as their visualization presents multiple pieces of data in a way that makes immediate sense. Heat maps can be used to identify foot traffic patterns from a country-level scale to a more […]

How to determine audiences with artificial intelligence?

Thanks to predictive modeling and artificial intelligence (AI), marketers can now leverage these tools to segment audiences beyond traditional parameters and build a more accurate profile of consumers. By applying AI, it is possible to segment audiences at more granular levels and identify which ones are more valuable to marketing objectives. Artificial intelligence finds hidden […]

Heat maps for real estate investments

Foot traffic analytics and location intelligence techniques have become key factors in the real estate investment process. In the process of searching for selecting areas for the acquisition of properties for real estate development, investors focus on finding the one with the highest expected return on investment. This process, which until now was done using […]

Footfall analytics: Woolworths Food Vs Shoprite South Africa

Identifying mobility patterns and classifying consumers within a point of sale or areas of interest helps large retail supermarkets measure foot traffic in and out of their stores while understanding the behavioral patterns of their consumers. The correlation between foot traffic, visits, sales, and the success of retail supermarkets has been studied and proven, so […]

Top 5 Benefits from implementing heat maps in businesses

The heat map is one of the most useful and powerful data analysis tools in business intelligence. It provides a visualization feature that presents multiple pieces of data in a way that makes immediate sense by assigning a different size and color. New geographic information systems (GIS) allow us to see our complex world in […]

How to leverage heat maps to improve your business?

One of the analytical tools that leading companies use to gather knowledge is heat maps. By creating a graphical representation of their data, new insights emerge, providing companies with the information they need to adapt their strategies and maximize their profits. Heat maps measure the density of data in a given area. By representing density […]