Business Planning with Big Data

Today, more than ever, it’s essential to make the most of the value of the information for companies, both from market data and their own data. With appropriate Big Data management techniques, companies can optimize their strategic business planning. Big data has emerged as a powerful tool that organizations can use to leverage data-driven decision making […]

Ways Location Intelligence drives Real Estate Investments

In order to research and evaluate real estate investment opportunities for commercial, industrial, or hospitality use, it is important to consider all social and economic factors in a given area in order to make an informed investment. Researching and evaluating real estate investment opportunities is not a piece of cake. Whether it is the valuation […]

Can data science mitigate the supply chain crisis impact?

The current global crisis in supply chains is forcing companies to manage their distribution methods by adopting a proactive approach based on Big Data and advanced analytics. The supply chain crisis has resulted in restaurant chains and fast food outlets running out of key ingredients (e.g. Nandos, McDonald’s, KFC, and Greggs), shortages on supermarket shelves (e.g. ASDA, Sainsbury’s and Morrisons), disruptions to retailers‘ product lines (e.g. IKEA) […]

POI analytics in Luxury Shopping Malls

The POI characterization through Big Data has become more frequent as it allows the implementation of strategies and solutions within the business sectors. The variety of solutions based on location intelligence and zone characterization rely on efficient POI analysis, which benefits any type of business. Mapping platforms and social networking applications host their own geographic datasets, resulting […]

How to use POI analytics to understand commercial areas?

Location intelligence and POI characterization through Big Data are increasingly being used to make business decisions in the retail, real estate, logistics, and port sectors, among others. Businesses can leverage point-of-interest (POI) data to identify the population and customer patterns and trends, making smarter data-driven decisions. In the retail sector, POI characterization allows marketers to identify a business’s market share, the spending power of people […]

POI Data: What Are Its Benefits for Businesses?

POI Data and its benefits for companies and businesses

Points of Interest (POI) data refers to the digital representation of physical locations that people may find helpful or interesting. Commercial places like restaurants, shops, and hotels can be considered Points of Interest. Also, a POI can be a public place such as a park, museum, school, or a hospital. It is important to mention […]

Global Supply Chain Crisis? 

COVID-19 and climate change have directly impacted the supply chains of the sectors and industries that generate the most economic output.   Unfortunately, fiction has become reality, and a global pandemic coupled with sudden climate changes have increased these problems worldwide, also due to unforeseen events in logistics routes and the exponential increase in online shopping, forcing industries […]

How to choose a new business location with Big Data

In order to identify the optimal place to establish a new business, for example, an educational center, it’s vital to resort to geolocation analytics and mobility analysis. Through location intelligence solutions, it’s possible to determine one or more areas where you want to establish an educational center, while mobility analysis and behavioral patterns can identify the factors that can […]

Location Analytics in the Real Estate Market

This analysis enables real estate companies to make data-driven decisions on issues that define the success of a real estate business, from acquisitions, leasing, investments to marketing campaigns and operational processes.

Is Data the New Oil?

Data is being created at a speed never seen before, and its proper application in business intelligence is already generating incalculable value for businesses.