Cape Town, South Africa, Foot Traffic Heat Map Analysis
Famous for its sun, sea and scenery, Cape Town is a beloved tourist destination for visitors the world over, for this article we created a heat map analysis to observe the foot traffic mobility patterns in one of the wealthiest suburbs in South Africa. Case Study At PREDIK Data-Driven, we created a heat map based […]
What Is Geofencing Marketing & How To Use It? (Complete Guide)
Geofencing marketing is a location-based marketing strategy that targets users within a specific geographic area or virtual boundary. Businesses can send push notifications, ads, or personalized content to potential customers through mobile devices and GPS data when they enter a predefined geofencing area. This highly-targeted approach to digital marketing has become increasingly popular as it […]
Starbucks and Seattle Coffee Company foot traffic comparison
Coffee shop owners need to apply location intelligence and mobility analytics techniques to identify consumer behavior patterns, in order to maximize sales and generate more efficient expansion models. Case Study Foot traffic comparison: Starbucks Cavendish Square y Seattle Coffee Company Salt River, Cape Town, South Africa At PREDIK Data-Driven conducted a mobility study around two […]
How to avoid delays in supply chain processes with Big Data?
The current global crisis in supply chains is forcing companies to manage their distribution methods by adopting a proactive approach based on Big Data and advanced analytics. Most supply chain delays do not occur when goods are in motion between suppliers and locations. Instead, delays typically occur in handoffs between organizations and suppliers There are […]
Solutions with Big Data and Micro-mobility analytics
Matching demand and supply is the basis of the business model of any company whose operations depend on micro-mobility, since for every unit of demand that is not satisfied, an order is lost, leading to loss of profits and customer loyalty. All companies that rely on micro-mobility can better manage their assets by improving their […]
N1 City South Africa POI Analysis
Footfall analytics and POI characterization through Big Data are being used by different business sectors in order to make smarter business decisions and thereby maximize their revenues and optimize their costs. Case Study: POI analysis of N1 City Mall in Cape Town, South Africa At PREDIK Data-Driven we conducted a detailed study of N1 City […]
Footfall analytics: McDonald’s Vs. Burger King South Africa
Footfall analytics have revolutionized the way retailers implement site selection, commercial and operational strategies in the quick-service restaurant franchise market. The correlation between location and footfall analytics, visits, sales, and the success of retail fast-food franchises have been studied and proven, so the development of this type of analysis has become a priority in the […]