Infill Development: How can data lead to a successful strategy?

‘Infill’ is a term that signifies the transformation of unused land into a lucrative commercial real estate investment in urban areas. This process, which involves constructing on a vacant lot between existing buildings or demolishing older or underused properties, offers numerous benefits. It optimizes land use, reduces the burden on municipal services, and leverages existing […]

White Space Analysis: How to Find New Location Opportunities?

white space analysis cover

Sometimes, growth opportunities are easy to spot through knowledge and intuition. For example, when customers are constantly requesting for a new store in an underserved area. Or when you find a great real estate opportunity right in front of you. But sometimes, more in-depth research is required to find the areas where your business has […]

Geomarketing: Complete Guide For Businesses

Geomarketing guide for businesses cover

Marketing is a constantly evolving field influenced by different factors, including technological advancements, changes in consumer behavior, regulatory modifications, and more. Marketing teams must know the importance of remaining up-to-date with the latest trends. This is not just for developing effective strategies to enhance business growth and increase brand value but also to stay relevant and competitive […]

Closing Your Physical Stores? Do It The “Smart” Way With Data Analytics

Store closing using retail data analytics cover

The retail industry is currently in a transformative ‘rightsizing’ phase, a necessary evolution in the landscape of physical storefronts. From Macy’s announcement of the closure of 150 stores to Dollar Tree’s plan to shut almost 1,000 stores in the next few years, most brands are strategically reevaluating their site location strategy in major cities. This […]

How to Increase Foot Traffic to Your Retail Store Using Data Analytics?

How to Increase Foot Traffic to Your Retail Store Using Data Analytics

As we get further into 2024, one of the most pressing challenges for retailers and brick-and-mortar decision-makers is increasing the number of users across multiple channels. This complex work requires innovative strategies and better marketing understanding. Despite the rise of e-commerce, physical stores remain the backbone of the retail industry. In fact, over 72% of all US retail sales will […]

Store Location Data: Why Is It Key for Your Business in 2024

Store Location Data Guide Cover

Store location data refers to detailed information that can identify and describe the physical location of non-residential buildings such as retail stores, commercial establishments, and businesses. This data has become essential for companies, investors, and business analysts to make strategic decisions such as market analysis, optimization of store placement, site selection, and crafting personalized services […]

5 Reasons Your Company Should Use Data-Driven Insigts in 2024

data driven insights for companies

Data-driven insights are valuable information businesses can obtain by analyzing the raw data they collect from internal, external, and alternative sources. These insights provide a clear, objective perspective to guide strategic decision-making. “It is the process of using data to inform your decision-making process and validate a course of action before committing to it.” Harvard […]

Customer Analytics: What Is It? How to Use It? What Are Its Benefits?

Customer Analytics Guide

There has been a significant shift in consumer habits and expectations when it comes to brand experience. Customers demand immediate results, have higher expectations, want companies to anticipate their needs, and crave hyper-personalized attention. The market’s demand for fast and high-quality service has put a lot of pressure on many organizations. According to Zendesk’s CX […]

Retail Site Selection Guide: Using Big Data For Better Strategies

Retail site selection guide cover image

By 2024, 70% of retail transactions will occur in physical stores, according to Forrester. This means that despite the growth of e-commerce, the importance of having a good physical location will remain relevant for retailers and brick-and-mortar brands. In other words, the “location, location, location” mantra will still be applicable. In this article we will […]

Data Analytics: Trends to Pay Attention in 2024

Data Analytics Trends for 2024

Last year was definitely exciting for data adoption and consumption. With an estimated compound annual growth rate of nearly 30%, 2023 followed the ongoing trend of organizations opting for data-driven insights rather than intuition. The following analysis was done in collaboration with Lucy Kelly, Research and Product Marketing Manager at Datarade. Datarade Marketplace allows users […]