Location and mobility data analytics are transforming the way marketing and sales strategies are defined in the retail business, and supermarket chains are no exception.
Understanding what consumers think, what …
New data management methodologies now allow retailers to take advantage of even the smallest piece of information to generate valuable insights that help optimize their marketing and customer loyalty strategies. …
The process of data monetization, a concept that until recently was present only in conversations between technology experts, is now one of the recurring topics in strategic meetings at the …
The analysis of mobile and geospatial data focused on points of interest has become vital for the efficiency of any business, as it allows to understand some important aspects that …
New technological tools improve logistics processes by generating visualizations that map in thousands of assets identifying cost trends, performance along maritime, land and air routes among others.
New technological tools, …
Artificial intelligence is the main driver of the change that companies are beginning to experience, which are already optimizing their business decision-making processes and strategies with algorithmic and predictive models.…
Geomarketing allows businesses to find location-specific content. This content is tailored according to one region or location. Businesses can use geomarketing analytics tools to find valuable information and insights that …
In the digital age, location intelligence and foot traffic analytics based on mobility data are changing the retail business, giving many retailers an edge over their competitors.
Location intelligence is …
