PREDIK Data-Driven

December 17 of 2021

by Joel Delgado in Agriculture, Banking and Finance, Comercio retail, Education, Energy & Petrochemicals, Healthcare and Pharmaceutical industry, Industry and logistics, Market Intelligence, Real Estate Market and Construction

Foot traffic analytics in Madrid

Heat maps are used by any business sector to identify foot traffic and vehicular mobility patterns in an area or point of interest, as their visualization presents multiple pieces of data in a way that makes immediate sense. Heat maps can be used to identify foot traffic patterns from a country-level scale to a more […]

November 22 of 2021

by Joel Delgado in Agriculture, Banking and Finance, Education, Energy & Petrochemicals, Healthcare and Pharmaceutical industry, Industry and logistics, Manufacture industry, Market Intelligence, Real Estate Market and Construction

Top 5 Benefits from implementing heat maps in businesses

The heat map is one of the most useful and powerful data analysis tools in business intelligence. It provides a visualization feature that presents multiple pieces of data in a way that makes immediate sense by assigning a different size and color. New geographic information systems (GIS) allow us to see our complex world in […]

November 22 of 2021

How to leverage heat maps to improve your business?

One of the analytical tools that leading companies use to gather knowledge is heat maps. By creating a graphical representation of their data, new insights emerge, providing companies with the information they need to adapt their strategies and maximize their profits. Heat maps measure the density of data in a given area. By representing density […]

November 3 of 2021

by Joel Delgado in Agriculture, Banking and Finance, Comercio retail, Education, Healthcare and Pharmaceutical industry, Industry and logistics, Market Intelligence, Real Estate Market and Construction

Business Planning with Big Data

Today, more than ever, it’s essential to make the most of the value of the information for companies, both from market data and their own data. With appropriate Big Data management techniques, companies can optimize their strategic business planning. Big data has emerged as a powerful tool that organizations can use to leverage data-driven decision making […]

October 15 of 2021

POI analytics in Luxury Shopping Malls

The POI characterization through Big Data has become more frequent as it allows the implementation of strategies and solutions within the business sectors. The variety of solutions based on location intelligence and zone characterization rely on efficient POI analysis, which benefits any type of business. Mapping platforms and social networking applications host their own geographic datasets, resulting […]

October 14 of 2021

How to use POI analytics to understand commercial areas?

Location intelligence and POI characterization through Big Data are increasingly being used to make business decisions in the retail, real estate, logistics, and port sectors, among others. Businesses can leverage point-of-interest (POI) data to identify the population and customer patterns and trends, making smarter data-driven decisions. In the retail sector, POI characterization allows marketers to identify a business’s market share, the spending power of people […]

October 14 of 2021

POI Data: How does it Benefit Businesses?

Location intelligence is revolutionizing the way companies establish, operate, and expand their business. From deciding where to locate a new store to analyzing foot traffic to gauge market competition, the use of location data is growing. One of the key components of location intelligence is data related to points of interest (POIs). POIs indicate a specific location in an area of […]

October 5 of 2021

by Joel Delgado in Agriculture, Comercio retail, Education, Energy & Petrochemicals, Healthcare and Pharmaceutical industry, Industry and logistics, Manufacture industry, Market Intelligence, Real Estate Market and Construction

Global Supply Chain Crisis? 

COVID-19 and climate change have directly impacted the supply chains of the sectors and industries that generate the most economic output.   Unfortunately, fiction has become reality, and a global pandemic coupled with sudden climate changes have increased these problems worldwide, also due to unforeseen events in logistics routes and the exponential increase in online shopping, forcing industries […]

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