Location analytics allows you to select a point or area of interest that, when related to different layers of data, generates rich and detailed information that provides valuable insights to make business decisions.
Location Analytics Within a Store
Analysis of the concentration and mobility of people within the stores to optimize their operational design.
Understanding the movement of people within the store provides valuable insights about the specific areas where people concentrate, where the waiting times are longer, among others.
The analysis can be segmented by hours and days of the week.
Comparisons can be made over time to monitor changes:
• Between specific seasons or days.
• In the design of the establishment.
Knowledge of the routes followed by users: step-by-step tracking within the store, to understand their behavior patterns.