Consumer Insights

Information system to understand the behavior, preferences, trends and consumption habits in different markets.

  • Segmentation of population groups according to their consumption patterns.
  • Consumer preference studies using Big Data management techniques.
  • Identification and segmentation of areas according to the purchasing power of their residents and the floating or momentary population.
  • Analysis of commercial density and vehicle traffic in urban areas.
  • Interactive maps with data on the level of spending according to the location of consumers.

 

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