Consumer Mobility as Data
Using today’s technology, it is possible to know and accurately monitor consumer mobility, identify the places they visit, how often they do so, at what times and on what days, …
July 2 of 2021
Tag Archives: big data
June 29 of 2021
Big Data to Understand Consumer Mobility
Thanks to advanced Big Data techniques that make it possible to collect and analyze large volumes of mobility data, it is possible to establish where consumers live and where they …
Why is Mobility & Location Data Relevant for Retail?
Through the management of large volumes of data, it is possible to understand the pedestrian mobility of an area or city, and from this, predict the sales potential of a …
by Agustina - admin
in Education, Industry and logistics, Market Intelligence, Market research reports, Real Estate Market and Construction
Satellite Images for Decision Making
With the technologies available it is possible to use satellite photos to detect types of surfaces and roofs, objects, land use and variance in farmland, and then analyze the results …
New Products and Brands: How to Determine their Acceptance?
Using advanced technology applied to the extraction and processing of large volumes of data, it is possible to obtain the necessary information to evaluate whether a new product, service or …
Internet Searches = Market Trends
By collecting and analyzing the information that Internet search engines store on the queries that consumers make, it is possible to know with a high degree of precision what their …
Traditional Channel: How to Increase Profitability?
Determining if the highest possible profitability is being obtained at each point of sale and if the establishments with the greatest billing potential are being reached, is part of what …
Supermarkets: How to Measure the Location Potential?
Finding out how many people live in the surroundings of the establishment, their income levels, their ages and their tastes and interests, is fundamental information to measure the potential of …