Supermarkets: How to Measure the Location Potential?
Finding out how many people live in the surroundings of the establishment, their income levels, their ages and their tastes and interests, is fundamental information to measure the potential of …
Tag Archives: big data
Business Intelligence: Data as Maps
The large volumes of information that are generated at every moment in the digital environment allow transforming data into maps, tools that serve for the development of Business Intelligence solutions …
Pharmaceutical Products: Institutional Market in 2020
By means of adequate methodologies for the analysis of large volumes of data that are generated in the public procurement portals of Central American countries, it is possible to estimate …
Words as Data and Business Intelligence
Thanks to the digitalization of writing and the rise of Internet searches and interactions, words have become very valuable inputs for statistical models and algorithms that allow inferring and reaching …
February 10 of 2021
The Age of Smart Packaging
The use of unique codes that can be scanned with a mobile device, so that consumers know all the product information and companies interact with their customers, are part of …
February 10 of 2021
Big Data Vs. Traditional Surveys
Does it make sense to keep doing surveys to evaluate, for example, the ranking of a brand, when all the real, honest, and unbiased information can be inferred from people’s …
February 10 of 2021
Big Data, Business and the Future
The ability to identify and understand hidden patterns and correlations in large volumes of data and use them to make business decisions is becoming a strategic competition for companies for …
February 10 of 2021
Big Data and Agriculture
Anticipating the effects of climate on crops and mitigating their impact is one of the benefits of using techniques to manage large volumes of information.
The agricultural industry is no …