Data is being created at a speed never seen before, and its proper application in business intelligence is already generating incalculable value for businesses.
Customer behavior analytics, is important to understand how users interact with a brand, now it can be done in a more objective and real way, using Big Data management techniques. Customer behavioral analytics is the process of collecting and analyzing data that, together with technology tools such as Big Data, machine learning and location intelligence, help […]
Foot traffic data consists of spatial data (GIS), and is at the core of building intelligent strategies, transportation routes, processes and decision making in both public and private sectors. What is it? Foot traffic data associates people’s movements with physical locations, and can be collected in different ways, such as WiFi signals, GPS from mobile […]
Big data analytics is an effective solution for identifying behavioral patterns and establishing strategies to help detect and prevent fraud in various business sectors. Most companies are not aware of the information they have and how to leverage, analyze and understand it, which can result in the loss of a large amount of potentially useful […]
Unlike historical analytics, predictive supply chain analytics allows you to anticipate and prepare for the future, taking out the conjectures planning processes and improving decision making. Predictive supply chain analytics use advanced technological tools such as machine learning, geomarketing, data mining that enables organizations to identify hidden patterns, understand market trends, identify demand, establish pricing strategies, achieve a high return on investment, […]
More and more retail organizations are monetizing their data to increase revenue, boost productivity and optimize costs, enabling effective leveraging of assets, technology tools and external information to generate better results. In the retail sector, data monetization is about making better informed decisions, increasing revenue and reducing costs from access to different types of stored, categorized and accessible data. […]
Data has proven to be a competitive differentiator in different business sectors. The performance of any organization is highly correlated to the maturity of its data, so it’s important to know where you are in this process. What is Data Maturity? Data maturity is a measure used to determine where a company’s data quality, structure, […]
New data management methodologies now allow retailers to take advantage of even the smallest piece of information to generate valuable insights that help optimize their marketing and customer loyalty strategies. What promotions do we do to get more customers to the point of sale? How do we make them stay longer in the store? How do we […]
