Tag Archives: data mining

by in Energy & Petrochemicals, Healthcare and Pharmaceutical industry, Industry and logistics, Market Intelligence

Data Monetization: What Every Company Should Know

The process of data monetization, a concept that until recently was present only in conversations between technology experts, is now one of the recurring topics in strategic meetings at the management level in companies. What is Data Monetization?The concept of data monetization refers to the process of extracting, cleaning and analyzing the millions of data […]

by in Industry and logistics, Market Intelligence, Real Estate Market and Construction

GIS and Big Data based industrial site selection

Where to locate industrial facilities is one of the most important strategic decisions that companies must make. Identifying the optimal location is a spatial problem that requires the comparison of attributes of different locations that have the best combination of the desired variables and qualities. Geographic Information Systems (GIS) and Big data are ideal for […]

by in Banking and Finance, Industry and logistics, Market Intelligence

What are Predictive Models and What are they Used for?

Predictive models are statistical tools that use machine learning supported by Big Data mining to predict and forecast likely future outcomes with the help of historical and existing data by inputting multiple parameters. They can be used to predict virtually anything containing existing data, in every sector imaginable, from ratings of any program, a customer’s […]

by in Industry and logistics, Market Intelligence

Big Data: How Many Visits Receives My Store Vs. the Competition?

Analyzing the number of consumers who visit the establishments of any retail company, establishing the days and hours of greatest affluence and comparing it with competing sales points, is possible with Big Data techniques that allow the collection and analysis of large volumes of mobility data. The millions of anonymized data generated every second by cell phones […]

by in Industry and logistics, Market Intelligence

Data Science to Analyze Relationships between Companies

Big Data has currently become one of the newest allies to infer relationships between companies, competitors and suppliers, since the analysis of large volumes of data can reveal missing or relational aspects between different sectors within organizations, where they can complement each other. The set of networks in which companies participate are considered as a resource […]

by in Market Intelligence

Supermarkets: How to Measure the Location Potential?

Finding out how many people live in the surroundings of the establishment, their income levels, their ages and their tastes and interests, is fundamental information to measure the potential of a supermarket’s location. Using the Geomarketing solutions we have developed for our clients, PREDIK Data-Driven‘s Business Intelligence team analyzed the environment of some of the main supermarket locations operating […]

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