By collecting and analyzing the information that Internet search engines store on the queries that consumers make, it is possible to know with a high degree of precision what their interests are and to look for patterns or trends that help to measure performance indicators for a specific topic. Through systems that provide real-time monitoring […]
Finding out how many people live in the surroundings of the establishment, their income levels, their ages and their tastes and interests, is fundamental information to measure the potential of a supermarket’s location. Using the Geomarketing solutions we have developed for our clients, PREDIK Data-Driven‘s Business Intelligence team analyzed the environment of some of the main supermarket locations operating […]
The large volumes of information that are generated at every moment in the digital environment allow transforming data into maps, tools that serve for the development of Business Intelligence solutions that are used by business leaders in all sectors. After associating spatial or geographic information with phenomena that decision makers are interested in knowing and […]
By means of adequate methodologies for the analysis of large volumes of data that are generated in the public procurement portals of Central American countries, it is possible to estimate the size of the institutional market for pharmaceutical products and identify the main competitors. Agencia Farmaceutica S.A., Corporacion Impa Doel S.A., Hispomedica SRL and Cefa […]
Thanks to the digitalization of writing and the rise of Internet searches and interactions, words have become very valuable inputs for statistical models and algorithms that allow inferring and reaching very precise conclusions about consumer behavior, among other uses. Today, language has become the subject of big data analysis. Since the links used by Google […]
Does it make sense to keep doing surveys to evaluate, for example, the ranking of a brand, when all the real, honest, and unbiased information can be inferred from people’s behavior on the Internet? “… Traditionally, when teachers or business people needed data, they commissioned surveys. They obtained data in an orderly fashion, either in […]
The ability to identify and understand hidden patterns and correlations in large volumes of data and use them to make business decisions is becoming a strategic competition for companies for the future. Machine learning and statistical analysis are some of the most popular techniques used today in artificial intelligence (AI) applications. Automatic learning is the […]
Anticipating the effects of climate on crops and mitigating their impact is one of the benefits of using techniques to manage large volumes of information. The agricultural industry is no stranger to the new reality focused on the analysis of large volumes of information and making business decisions based on data. Just as in the […]
