Tag Archives: data science

by in Agriculture, Banking and Finance, Comercio retail, Education, Healthcare and Pharmaceutical industry, Industry and logistics, Market Intelligence, Real Estate Market and Construction

POI analytics in Luxury Shopping Malls

The POI characterization through Big Data has become more frequent as it allows the implementation of strategies and solutions within the business sectors. The variety of solutions based on location intelligence and zone characterization rely on efficient POI analysis, which benefits any type of business. Mapping platforms and social networking applications host their own geographic datasets, resulting […]

by in Agriculture, Banking and Finance, Comercio retail, Education, Energy & Petrochemicals, Healthcare and Pharmaceutical industry, Industry and logistics, Market Intelligence, Real Estate Market and Construction

How to use POI analytics to understand commercial areas?

Location intelligence and POI characterization through Big Data are increasingly being used to make business decisions in the retail, real estate, logistics, and port sectors, among others. Businesses can leverage point-of-interest (POI) data to identify the population and customer patterns and trends, making smarter data-driven decisions. In the retail sector, POI characterization allows marketers to identify a business’s market share, the spending power of people […]

by in Comercio retail, Market Intelligence, Market research reports

Big data and Market Share

Big Data together with mobility analytics and location intelligence techniques allow increasingly accurate estimates of the levels of visits received by points of sale, revealing geographic patterns of brand loyalty and market penetration. Get to know the competition and how they behave in the market is now possible, thanks to technological tools that provide an […]

by in Comercio retail, Market Intelligence

Foot traffic Analytics: Burger King Vs. McDonald´s

Location and Footfall Analytics has changed the way retailers implement marketing and commercial strategies in the fast-food restaurant franchise business.   Understanding consumers’ mobility behavioral patterns are critical for all types of restaurants. Big Data tools and spatial data play a very important role in these analyses since they make it possible to measure the foot […]

by in Comercio retail, Market Intelligence

Expansion Plans Data Science Models

Business intelligence and technology tools enable retail businesses to deeply analyze the behavior of their customers inside and outside their stores, in order to identify the ideal location for future expansion plans. The data science models are the third phase of location and mobility intelligence analysis, helping retailers to assess the market potential of areas of interest […]

by in Comercio retail, Market Intelligence

How does Data Analytics improve Outdoor Advertising?

Location intelligence and mobility analytics allow companies to create Out-of-Home advertising strategies focused 100% on the tastes and preferences of the people who pass through each point. In outdoor advertising (OOH), knowing in depth the consumers who pass through the point where the advertising will be exposed is crucial to maximizing as much as possible […]

by in Agriculture, Banking and Finance, Comercio retail, Education, Energy & Petrochemicals, Healthcare and Pharmaceutical industry, Industry and logistics, Market Intelligence, Real Estate Market and Construction

How to choose a new business location with Big Data

In order to identify the optimal place to establish a new business, for example, an educational center, it’s vital to resort to geolocation analytics and mobility analysis. Through location intelligence solutions, it’s possible to determine one or more areas where you want to establish an educational center, while mobility analysis and behavioral patterns can identify the factors that can […]

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