Through location analytics, it’s possible to identify a place of interest and establish its exact location, helping companies to understand what’s happening around a specific place to make better strategic …
A competitive analysis begins by defining the target and its scope, exploiting different sets of structured and unstructured data available thanks to innovative tools that help to identify and measure …
Customer dwell time is an analysis that should be closely monitored to capitalize on the full potential of each point of sale, indicating greater customer satisfaction.
Estimating and improving the …
Location and mobility data analytics are transforming the way marketing and sales strategies are defined in the retail business, and supermarket chains are no exception.
Understanding what consumers think, what …
The process of data monetization, a concept that until recently was present only in conversations between technology experts, is now one of the recurring topics in strategic meetings at the …
The analysis of mobile and geospatial data focused on points of interest has become vital for the efficiency of any business, as it allows to understand some important aspects that …
Artificial intelligence is the main driver of the change that companies are beginning to experience, which are already optimizing their business decision-making processes and strategies with algorithmic and predictive models.…
Geomarketing allows businesses to find location-specific content. This content is tailored according to one region or location. Businesses can use geomarketing analytics tools to find valuable information and insights that …
