Tag Archives: geomarketing

by in Education, Industry and logistics, Market Intelligence, Market research reports, Real Estate Market and Construction

Satellite Images for Decision Making

With the technologies available it is possible to use satellite photos to detect types of surfaces and roofs, objects, land use and variance in farmland, and then analyze the results and transform them into useful data for business decision making. In the past, it was possible to establish whether an area was industrial, commercial, residential […]

by in Market Intelligence

Supermarkets: How to Measure the Location Potential?

Finding out how many people live in the surroundings of the establishment, their income levels, their ages and their tastes and interests, is fundamental information to measure the potential of a supermarket’s location. Using the Geomarketing solutions we have developed for our clients, PREDIK Data-Driven‘s Business Intelligence team analyzed the environment of some of the main supermarket locations operating […]

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