Tag Archives: geomarketing

by in Agriculture, Banking and Finance, Education, Energy & Petrochemicals, Healthcare and Pharmaceutical industry, Industry and logistics, Manufacture industry, Market Intelligence, Real Estate Market and Construction

Big Data for Fraud Prevention

Big data analytics is an effective solution for identifying behavioral patterns and establishing strategies to help detect and prevent fraud in various business sectors. Most companies are not aware of the information they have and how to leverage, analyze and understand it, which can result in the loss of a large amount of potentially useful […]

by in Market Intelligence

Supply Chains Predictive Analytic benefits

Unlike historical analytics, predictive supply chain analytics allows you to anticipate and prepare for the future, taking out the conjectures planning processes and improving decision making. Predictive supply chain analytics use advanced technological tools such as machine learning, geomarketing, data mining that enables organizations to identify hidden patterns, understand market trends, identify demand, establish pricing strategies, achieve a high return on investment, […]

by in Agriculture, Banking and Finance, Education, Energy & Petrochemicals, Healthcare and Pharmaceutical industry, Industry and logistics, Manufacture industry, Market Intelligence, Real Estate Market and Construction

Retail: Benefits of Data Monetization

More and more retail organizations are monetizing their data to increase revenue, boost productivity and optimize costs, enabling effective leveraging of assets, technology tools and external information to generate better results. In the retail sector, data monetization is about making better informed decisions, increasing revenue and reducing costs from access to different types of stored, categorized and accessible data. […]

by in Agriculture, Banking and Finance, Education, Energy & Petrochemicals, Healthcare and Pharmaceutical industry, Industry and logistics, Manufacture industry, Market Intelligence, Real Estate Market and Construction

What is your current data Maturity level?

Data has proven to be a competitive differentiator in different business sectors. The performance of any organization is highly correlated to the maturity of its data, so it’s important to know where you are in this process. What is Data Maturity? Data maturity is a measure used to determine where a company’s data quality, structure, […]

by in Market research reports

POI Analysis and Characterization

Through location analytics, it’s possible to identify a place of interest and establish its exact location, helping companies to understand what’s happening around a specific place to make better strategic decisions. Any business sector can leverage location analytics based on points of interest (POI) in a convenient way to characterize and analyze points of sale(POS), bringing special […]

by in Market Intelligence

Big Data to Estimate Competitors’ Turnover and Revenue

A competitive analysis begins by defining the target and its scope, exploiting different sets of structured and unstructured data available thanks to innovative tools that help to identify and measure competing brands and estimate their sales. With Big Data tools that help analyze large volumes of information like predictive models, location intelligence and mobility data, it’s possible to […]

by in Industry and logistics, Market Intelligence, Market research reports

How to Increase Customer Dwell Time?

Customer dwell time is an analysis that should be closely monitored to capitalize on the full potential of each point of sale, indicating greater customer satisfaction. Estimating and improving the average customer dwell time inside physical stores is possible thanks to technological tools such as Big Data, location intelligence analysis and mobility data, which improve strategic decision making by […]

by in Market Intelligence

Business Strategy: How to Leverage Location Analytics?

Location analytics improves decision making, defines and implements better strategic plans by combining georeferencing information of customers and points of sale. Location analytics is a tool whose relevance has been increasing in the decision making process of companies, because in order to define and implement strategic plans, it is important to have access to accurate information […]

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