The analysis of mobile and geospatial data focused on points of interest has become vital for the efficiency of any business, as it allows to understand some important aspects that retailers need to ensure the success of their establishments. What are POIs? A point of interest (POI) is a specific geographic entity, such as a restaurant, a […]
Location analytics improves decision making, defines and implements better strategic plans by combining georeferencing information of customers and points of sale. Location analytics is a tool whose relevance has been increasing in the decision making process of companies, because in order to define and implement strategic plans, it is important to have access to accurate information […]
In the digital age, location intelligence and foot traffic analytics based on mobility data are changing the retail business, giving many retailers an edge over their competitors. Location intelligence is defined as a methodology for understanding and visualizing mobility data to help solve a wide variety of retail problems. Foot traffic analytics is derived from […]
When we talk about POS, we refer to the places where a customer transacts payment for a product or a service. It can be a physical store, where terminals are used to process card payments, or a virtual POS, such as a computer or mobile electronic devices. These places are the foundation of success for retailers, […]
Predictive analytics has transformed the real estate industry due to its powerful ability to deliver fast and accurate actionable insights. This has largely come about through the advent of Big Data and Geographic Information Systems (GIS) that harness the intrinsic power of real estate data. Predictive analytics tools take this analysis to the next level to predictfuture outcomes […]
Retail companies are already implementing Big Data and geolocation analytics tools to understand consumer mobility patterns, measure foot traffic in each store, understand the performance at their points of sale and estimate competitors’ turnover. Big data techniques allow the recollection of large volumes of geospatial and anonymous data from various mobile devices such as cell phones, computers, tablets, etc., making […]
The analysis of customer information offers great advantages in strategy development, as customer interactions, consumer response and behavioral patterns, among others, can be monitored and predicted. This information is useful for increasing customer acquisition, profitability and long-term customer loyalty. How can Big Data be used to improve marketing and sales strategies? You may be interested in: “Geomarketing: […]
Through techniques for managing large volumes of information, it is possible to carry out land studies, analyze the evolution of urban development in an area, and even optimize real estate marketing strategies, among other multiple uses. By combining land data and maps, there are different types of analysis that help professionals and their clients to […]
