Tag Archives: market intelligence

by in Education, Industry and logistics, Market Intelligence, Market research reports, Real Estate Market and Construction

Satellite Images for Decision Making

With the technologies available it is possible to use satellite photos to detect types of surfaces and roofs, objects, land use and variance in farmland, and then analyze the results and transform them into useful data for business decision making. In the past, it was possible to establish whether an area was industrial, commercial, residential […]

by in Banking and Finance, Education, Market research reports

New Products and Brands: How to Determine their Acceptance?

Using advanced technology applied to the extraction and processing of large volumes of data, it is possible to obtain the necessary information to evaluate whether a new product, service or brand will be accepted when it begins to compete in a specific market. Companies that intend to compete in a new market always ask themselves […]

by in Market Intelligence

Business Intelligence: Data as Maps

The large volumes of information that are generated at every moment in the digital environment allow transforming data into maps, tools that serve for the development of Business Intelligence solutions that are used by business leaders in all sectors. After associating spatial or geographic information with phenomena that decision makers are interested in knowing and […]

by in Industry and logistics, Market Intelligence

The Age of Smart Packaging

The use of unique codes that can be scanned with a mobile device, so that consumers know all the product information and companies interact with their customers, are part of the innovations that some packages already have. Currently, consumer interest in products that are manufactured with environmental and social responsibility has grown. More and more customers want […]

by in Industry and logistics, Market Intelligence, Market research reports

Images as Data = Business Solutions

Analyzing satellite photos to estimate the production capacity of an area or evaluating images of a product being sold on the streets to calculate its market-share are some of the business solutions that arise from the transformation of images into data. Traditionally, when teachers or businessmen wanted data, they requested surveys. Data would be ordered, […]

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