Tag Archives: marketing

by in Industry and logistics, Market Intelligence, Market research reports

Are Predictive Models Useful in Business?

More companies are turning to predictive analytics to optimize their processes, achieve better business results and increase their market share. Organizations use internal predictive analytics to forecast trends, understand and predict customer behavior, improve performance and drive strategic decision making. You may be interested in: “What are predictive models and what are they used for?“ Some […]

by in Banking and Finance, Industry and logistics, Market Intelligence

What are Predictive Models and What are they Used for?

Predictive models are statistical tools that use machine learning supported by Big Data mining to predict and forecast likely future outcomes with the help of historical and existing data by inputting multiple parameters. They can be used to predict virtually anything containing existing data, in every sector imaginable, from ratings of any program, a customer’s […]

by in Industry and logistics, Market Intelligence

How does Big Data Improve Customer Relationship Management?

CRM (customer relationship management) combined with Big Data is the practice of integrating big data into internal business processes with the aim of improving customer service and predicting customer behavior, finding patterns and trends to take advantage of sales opportunities, adjusting product and service offerings to increase profits among others. This combination improves customeranalysis and leads to […]

by in Banking and Finance, Education, Market research reports

New Products and Brands: How to Determine their Acceptance?

Using advanced technology applied to the extraction and processing of large volumes of data, it is possible to obtain the necessary information to evaluate whether a new product, service or brand will be accepted when it begins to compete in a specific market. Companies that intend to compete in a new market always ask themselves […]

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