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Tag Archives: retail

by in Comercio retail, Market Intelligence, Market research reports

Location intelligence to optimize commercial strategies

Location analytics rely on anonymized geospatial data from mobile devices, which can be used to gather information on foot traffic trends and typical profiles of consumers visiting a specific area or zone. Location intelligence collects and analyzes competitive data, helping to gain a deep understanding of customers, market, and competitor strategy, identifying opportunities that would […]

by in Comercio retail, Market Intelligence, Market research reports

Location analytics to improve shopping centers performance

Location intelligence is a key tool that shopping center managers should use since, via people’s location and mobility data, they gain valuable insights such as how much time consumers spend in stores and how often they visit. Shopping centers can use this technology to collect geospatial data sets, transaction history, and point-of-sale data, as well […]

by in Comercio retail, Healthcare and Pharmaceutical industry, Market Intelligence, Market research reports, Sudafrica

Starbucks and Seattle Coffee Company foot traffic comparison

Coffee shop owners need to apply location intelligence and mobility analytics techniques to identify consumer behavior patterns, in order to maximize sales and generate more efficient expansion models. Case Study Foot traffic comparison: Starbucks Cavendish Square y Seattle Coffee Company Salt River, Cape Town, South Africa At PREDIK Data-Driven conducted a mobility study around two […]

by in España, Market Intelligence, Market research reports

Foot traffic analytics in Spain: McDonald’s Vs. Carls Jr.

Foot traffic analytics have revolutionized the way retailers implement site selection, commercial and operational strategies in the quick-service restaurant franchise market. The correlation between location and footfall analytics, visits, sales, and the success of retail fast-food franchises have been studied and proven, so the development of this type of analysis has become a priority in […]

by in Banking and Finance, Market research reports

POI Analytics: Vega City Mall Bangalore

By applying POI analytics through spatial data, shopping centers can measure foot traffic and understand consumer behavioral patterns. Leaders use these techniques to make more efficient and concise decisions that generate greater profitability by maximizing revenue and optimizing costs. Case Study: POI Analysis of Vega City Mall in Bangalore, India At PREDIK Data-Driven we conducted a […]

by in Comercio retail, Market Intelligence, Market research reports

Footfall analysis in a popular shopping mall in Guatemala

Foot traffic analytics and point-of-interest analytics help shopping malls to understand consumer behavior patterns in any given zone of interest or point of sale. Case Study Foot traffic analytics: Miraflores Plaza Mall, Guatemala City At PREDIK Data-Driven we conducted a POI and foot traffic analysis of a popular shopping mall in the city of Guatemala: Miraflores, which contains […]

by in España, Estados Unidos, India, Industry and logistics, Market Intelligence, Sudafrica

How to avoid delays in supply chain processes with Big Data?

The current global crisis in supply chains is forcing companies to manage their distribution methods by adopting a proactive approach based on Big Data and advanced analytics. Most supply chain delays do not occur when goods are in motion between suppliers and locations. Instead, delays typically occur in handoffs between organizations and suppliers There are […]

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