Predictive Models Applied to the Retail Sector
The use of big data and predictive models has become one of the greatest successes for the sector, thanks to these, it has been possible to take proactive measures based on …
Tag Archives: retail
July 26 of 2021
What Business Questions Does Geospatial Data Answer?
This data can be seen as pieces of a puzzle that, separately, do not provide much insight into an overall picture or solution. But when analyzed and visualized with data …
How to Understand Consumers Using Big Data Techniques
Consumers today have access to information anytime, anywhere, including what, where, and when to buy, how much to pay, among other things. This makes it increasingly important to use consumer-focused …
What are Predictive Models and What are they Used for?
Predictive models are statistical tools that use machine learning supported by Big Data mining to predict and forecast likely future outcomes with the help of historical and existing data by …
June 29 of 2021
Big Data to Understand Consumer Mobility
Thanks to advanced Big Data techniques that make it possible to collect and analyze large volumes of mobility data, it is possible to establish where consumers live and where they …
Why is Mobility & Location Data Relevant for Retail?
Through the management of large volumes of data, it is possible to understand the pedestrian mobility of an area or city, and from this, predict the sales potential of a …
Traditional Channel: How to Increase Profitability?
Determining if the highest possible profitability is being obtained at each point of sale and if the establishments with the greatest billing potential are being reached, is part of what …