Consumers are shifting their spending from physical stores to e-commerce, physical stores will only survive in this new environment if they reinvent their business, taking advantage of new technologies and …
Location intelligence and mobility analytics allow companies to create Out-of-Home advertising strategies focused 100% on the tastes and preferences of the people who pass through each point.
In outdoor advertising …
Footfall analytics makes critical operational and strategic decisions for any business, improving conversion rates, maximizing sales, optimizing costs, and increasing brand positioning.
Thanks to mobility data, retailers can gain deeper …
The COVID-19 pandemic has exponentially accelerated the growth of e-commerce, but physical stores are still far from disappearing.
Today, retail businesses have accelerated their digitalization strategies by evolving omnichannel processes, …
In order to identify the optimal place to establish a new business, for example, an educational center, it’s vital to resort to geolocation analytics and mobility analysis.
Through location intelligence …
The clothing store market is one of the most popular in the USA, with Big data analytics and location intelligence techniques we made an brief exploratory analysis in Atlanta city.…
Customer behavior analytics, is important to understand how users interact with a brand, now it can be done in a more objective and real way, using Big Data management techniques.…
Foot traffic data consists of spatial data (GIS), and is at the core of building intelligent strategies, transportation routes, processes and decision making in both public and private sectors.
What …
