Clients' success stories
How a major clothing brand managed to analyze underserved markets
Company
Challenge
Solution
Results
Correct identification of key cities worth expanding and investing.
The Client
Company considered one of the Top 5 best sports brands worldwide.
Our client is one of the top five sports brands around the world. In 2022 they were valued at almost USD 17 billion (with estimated net sales of €21 billion).
Currently, the brand has different product lines targeting athletes’ various needs.
The Challenge
Identify unserved markets in key South American cities.
Our client identified several underserved markets in South America and therefore needed to understand the consumers’ profiles in specific cities.
Their expansion strategy considered specific aspects to assess an area’s market potential. That was why they were looking for an intelligence model that would allow them to analyze each of these aspects.
The Solution
We developed a model capable of analyzing the sportswear market at a geographic level.
Our data scientists used alternative sources, geomarketing, and mobility data for this.
The generated reports brought an interactive visualization of aspects such as:
- Buying preference analysis regarding consumers’ habits related to sports articles and clothing.
- Level of Interest in Sports Articles and Clothing in each city.
- Comparison with other countries (Where the brand already had a store presence)
- Consumption analysis to forecast the target market in each city.
The Results
Our client understood its target market’s main characteristics, habits, and consumption trends (in each target city).
Through this analysis, the brand was able to measure market potential, rule out options, and focus its efforts on key areas for its expansion strategy.
¿Why choose PREDIK Data-Driven?
For more than 14 years, our specialized methodology has proven positive results when evaluating unserved local and international markets.
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