How to determine audiences with artificial intelligence?

Thanks to predictive modeling and artificial intelligence (AI), marketers can now leverage these tools to segment audiences beyond traditional parameters and build a more accurate profile of consumers. By applying AI, it is possible to segment audiences at more granular levels and identify which ones are more valuable to marketing objectives. Artificial intelligence finds hidden […]

Is Data the New Oil?

Data is being created at a speed never seen before, and its proper application in business intelligence is already generating incalculable value for businesses.

Artificial Intelligence: How Does It Help to Optimize Costs?

Artificial intelligence is the main driver of the change that companies are beginning to experience, which are already optimizing their business decision-making processes and strategies with algorithmic and predictive models. The times are long gone when the term artificial intelligence was used and understood only by professionals in the technology world. Artificial intelligence is nowadays the main […]

New Products and Brands: How to Determine their Acceptance?

Using advanced technology applied to the extraction and processing of large volumes of data, it is possible to obtain the necessary information to evaluate whether a new product, service or brand will be accepted when it begins to compete in a specific market. Companies that intend to compete in a new market always ask themselves […]

Satellite Images for Decision Making

With the technologies available it is possible to use satellite photos to detect types of surfaces and roofs, objects, land use and variance in farmland, and then analyze the results and transform them into useful data for business decision making. In the past, it was possible to establish whether an area was industrial, commercial, residential […]

Big Data, Business and the Future

The ability to identify and understand hidden patterns and correlations in large volumes of data and use them to make business decisions is becoming a strategic competition for companies for the future. Machine learning and statistical analysis are some of the most popular techniques used today in artificial intelligence (AI) applications. Automatic learning is the […]