What business problems can be solved with alternative data?

Alternative data is a simple concept that provides valuable and flexible information beyond that offered by traditional data, mostly used in the financial world to evaluate a business or investment outside the scope of traditional data sources. The accelerating generation of alternative data obtained through emails, social media, satellites, financial reports, geolocation, among other sources, […]

Supply Chain analytics and inter-company relationships

Nowadays, industries can obtain a comprehensive and detailed view of all types of relationships that companies have in a given area, and visualize all the hidden tiers that are part of any supply chain, thanks to Big Data techniques.  With Big Data techniques, it is now possible to gain a comprehensive understanding of the logistical, […]

Foot traffic in self-service retail stores

Foot Traffic analytics have revolutionized the way retailers implement expansion, commercial and operational strategies in self-service stores. The correlation between location and foot traffic analytics, visits, sales, and the success of retail self-service restaurants have been studied and proven, so the development of this type of analysis has become a priority in the site selection […]

How to map the supply chain with Big Data?

Supply chain mapping brings companies strong and trusted relationships with suppliers, leading to better business results. The ability to use Big Data in supply chain mapping allows businesses to automatically perform supply chain assessments, storing supplier information throughout the process to reduce operation fatigue in the future. By combining it with location analytics, you can […]

Benefits of supply chain mapping with Big Data

Supply chain mapping with Big Data is the process of identifying all companies and suppliers in order to analyze and improve the operations that are part of every material, process and delivery involved in the commercialization of products and services. What is supply chain mapping? Supply chain mapping is the process of documenting information on […]

How To Use Predictive Analytics For Supply Chain Optimization?

Predictive Analytics for Supply Chain

Supply chain predictive analytics help companies to optimize their supply chain workflow by providing forecasts, identifying inefficiencies and driving forward innovation. Data is helping supply chain management to accomplish things that were practically impossible years ago. In this scenario, predictive analytics has become the perfect way for companies to fight the complexity and the constant […]

Foot Traffic Data: How To Increase Sales On Your Physical Stores?

What is foot traffic and how to use it?

Foot traffic is a vital pulse check for businesses, reflecting their performance and growth potential in an ever-changing landscape. Businesses must comprehend and analyze foot traffic to entice customers and strengthen sales to stay competitive. This article dives into the essence of foot traffic, its significance for different types of businesses, and practical strategies to […]

How to increase foot traffic in 2022 with Big Data?

Foot traffic is a key factor for the success of any retail store, the main step to increase it is to measure it. Only by counting and tracking it is it possible to identify the factors that affect and improve a retailer’s store footfall. What is foot traffic? Foot traffic is the number of customers […]

Which type of alternative data is beneficial for investors?

Investment management firms leverage alternative data to identify patterns and gain unique insights into investment products. Hedge funds were among the first to take advantage of data analytics technologies and big data, followed closely by corporate venture capital managers, data from non-traditional sources and services to base decision making on useful data. These same companies […]

Alternative Data: The Ultimate Guide For Businesses

Alternative data guide

Alternative data refers to unconventional, non-traditional data sources that provide strategic insights. Unlike traditional sources, it uncovers hidden trends and patterns often missed by standard data analysis. How has alternative data transformed business intelligence? Historically, businesses and hedge funds used only traditional data to make decisions. However, the last decade has seen an exciting shift […]