How to Measure Pedestrian Flow with Mobility Data?
Through solutions based on advanced mobility data analytics and predictive models, it is possible to identify different types of patterns, needs, strategies or even future consumer trends. There are hundreds of solutions and analyses that can be performed thanks to mobility data, such as forecasting models, tracking and predictive market models, business intelligence, real estate […]
Consumer Mobility as Data
Using today’s technology, it is possible to know and accurately monitor consumer mobility, identify the places they visit, how often they do so, at what times and on what days, and transform this mobility and pedestrian flow data into solutions for optimizing commercial and marketing strategies. People mobility is a concept that covers much more than just […]
Big Data to Understand Consumer Mobility
Thanks to advanced Big Data techniques that make it possible to collect and analyze large volumes of mobility data, it is possible to establish where consumers live and where they go before visiting a shopping mall or supermarket. Today, business leaders have access to Business Intelligence solutions that are based on millions of anonymized data […]