Business Planning with Big Data
Today, more than ever, it’s essential to make the most of the value of the information for companies, both from market data and their own data. With appropriate Big Data management techniques, companies can optimize their strategic business planning. Big data has emerged as a powerful tool that organizations can use to leverage data-driven decision making […]
Competitor Analytics: Home Depot Vs. Lowe’s home improvement
Retailers are already implementing Big Data tools such as location intelligence and foot traffic analytics to understand consumer mobility patterns, measure foot traffic at each store, understand the performance of their outlets, and estimate competitor turnover. Footfall analytics, location intelligence, and POI analytics have revolutionized the way the retail and home improvement industries implement expansion, commercial and operational strategies. With these analytics, […]
Footfall analytics: Costco Wholesale Vs. Sam’s Club
Big Data technological tools and spatial data play a very important role in business by measuring footfall and helping to understand consumer behavior patterns in any given area of interest or point of sale. Footfall analytics, location intelligence, and point-of-interest categorization have revolutionized the way the retail and wholesale industries implement the expansion, commercial and operational strategies in the franchised warehouse clubs. […]
Is Data the New Oil?
Data is being created at a speed never seen before, and its proper application in business intelligence is already generating incalculable value for businesses.
Costumer analytics to understand behavior patterns
Customer behavior analytics, is important to understand how users interact with a brand, now it can be done in a more objective and real way, using Big Data management techniques. Customer behavioral analytics is the process of collecting and analyzing data that, together with technology tools such as Big Data, machine learning and location intelligence, help […]
Foot Traffic Data Business Benefits
Foot traffic data consists of spatial data (GIS), and is at the core of building intelligent strategies, transportation routes, processes and decision making in both public and private sectors. What is it? Foot traffic data associates people’s movements with physical locations, and can be collected in different ways, such as WiFi signals, GPS from mobile […]
Big Data for Fraud Detection (Guide For All Industries)
Big data analytics is an effective solution for identifying behavioral patterns and establishing strategies to help detect and prevent fraud in various business sectors. Fraudulent activities such as e-commerce scams, cybersecurity threats, identity theft, forged bank checks, money laundering, tax evasion, fraudulent insurance claims, and financing fraud pose significant risks to users and companies. These […]
Supply Chains Predictive Analytic benefits
Unlike historical analytics, predictive supply chain analytics allows you to anticipate and prepare for the future, taking out the conjectures planning processes and improving decision making. Predictive supply chain analytics use advanced technological tools such as machine learning, geomarketing, data mining that enables organizations to identify hidden patterns, understand market trends, identify demand, establish pricing strategies, achieve a high return on investment, […]
Retail: Benefits of Data Monetization
More and more retail organizations are monetizing their data to increase revenue, boost productivity and optimize costs, enabling effective leveraging of assets, technology tools and external information to generate better results. In the retail sector, data monetization is about making better informed decisions, increasing revenue and reducing costs from access to different types of stored, categorized and accessible data. […]
What is your current data Maturity level?
Data has proven to be a competitive differentiator in different business sectors. The performance of any organization is highly correlated to the maturity of its data, so it’s important to know where you are in this process. What is Data Maturity? Data maturity is a measure used to determine where a company’s data quality, structure, […]