Footfall analytics: McDonald’s Vs. Burger King South Africa
Footfall analytics have revolutionized the way retailers implement site selection, commercial and operational strategies in the quick-service restaurant franchise market. The correlation between location and footfall analytics, visits, sales, and the success of retail fast-food franchises have been studied and proven, so the development of this type of analysis has become a priority in the […]
Case Study: Heat maps applied to site location strategies
Heat maps are used by retail giants to understand pedestrian and vehicular footfall patterns and consequently optimize their strategies for opening new stores. At site selection solutions. In this case study, we will talk about how a transnational chain of stores dedicated to the sale of household goods was able to reduce its investment risks […]
Location intelligence for Retail Expansion Plans: Case Study
Companies rely on the efficient use of big data and location intelligence techniques as the axis of all their decision-making process, reducing the risks of new investments associated with expansion plans, site selection, or new store openings. At PREDIK Data-Driven we support global corporations to optimize their expansion strategies with 100% data-driven methodologies. One of […]
Foot traffic Analytics in Department Stores
Location intelligence and foot traffic analytics are transforming the way retail strategies are defined, and department stores are no exception. The correlation between foot traffic, sales, and the success of department stores have been studied and proven, so the development of this type of analysis has become a priority in the site selection process and […]
Footfall analytics: Woolworths Food Vs Shoprite South Africa
Identifying mobility patterns and classifying consumers within a point of sale or areas of interest helps large retail supermarkets measure foot traffic in and out of their stores while understanding the behavioral patterns of their consumers. The correlation between foot traffic, visits, sales, and the success of retail supermarkets has been studied and proven, so […]
How to leverage heat maps to improve your business?
One of the analytical tools that leading companies use to gather knowledge is heat maps. By creating a graphical representation of their data, new insights emerge, providing companies with the information they need to adapt their strategies and maximize their profits. Heat maps measure the density of data in a given area. By representing density […]
In-store analytics for Brick & Mortar stores
In the competitive retail market, in-store analytics helps retailers to better monitor and understand their customers while providing valuable information on the actual point-of-sale performance. This type of analytics has become an indispensable part of the operational strategy of brick & mortar retail stores. Its benefits can also be reflected in other areas, such as […]
Foot traffic analytics: OfficeMax Vs. Office DEPOT stores
Understanding mobility and identifying points of interest help large retail office products suppliers to measure foot traffic in and out of their stores and to better comprehend the behavioral patterns of consumers. The correlation between foot traffic, visits, sales, and the success of retail office products suppliers has been studied and proven, so the development […]
Footfall analytics for wholesalers: Sysco Vs. US foods
Location intelligence and footfall analytics can be valuable tools for wholesale distributors to maximize their revenue, optimize their processes and choose the best distribution routes for their pickup and last-mile delivery processes. The correlation between foot traffic patterns, visitation, sales, and the success of wholesale food distribution companies has been studied and proven, so the […]
Location analytics to Optimize Distribution Routes
Location intelligence through techniques based on Big Data collects spatial data in order to improve the decisions made in logistics centers, allowing the use of location and its related data points, creating solutions, and optimizing distribution routes. This new technological tool finds its immediate application in space-dependent businesses, such as delivery and logistics companies. The data collected through infrastructure […]