Location intelligence solutions for governments
Government and municipal entities can leverage location intelligence to optimize strategic planning, improve the quality of public services and optimize their budgets. What type of solutions does location intelligence provide to governments? Location intelligence provides public sector decision-makers with the ability to improve strategic planning and operational policies. This data is an indispensable resource for […]
Location intelligence for urban planning
By incorporating location intelligence into urban planning, it becomes possible to develop infrastructure adapted to the needs of citizens, enhancing living conditions in any given city. In addition, spatial data helps to optimize costs and prioritize government administration projects. What does location intelligence provide to urban planning? This data-driven technique provides information on how people […]
Top 8 Big Data benefits for governments
Analytics through big data management techniques allows governments to understand the needs of their citizens, combat fraud, minimize system errors and improve operations, reducing costs and improving the services of any government entity. Foot traffic analytics through geospatial data and Big Data enables governments and public sector organizations to deliver more efficient and secure services, […]
Foot traffic analytics in Madrid: McDonald’s Vs. Burger King
Foot traffic analytics have revolutionized the way retailers implement site selection, commercial and operational strategies in the quick-service restaurant franchise market. The correlation between location and footfall analytics, visits, sales, and the success of retail fast-food franchises have been studied and proven, so the development of this type of analysis has become a priority in […]
Which shopping center should I choose to open my store?
The key to attracting potential customers to any new location is to determine its foot traffic potential, the use of geospatial data combined with footfall analytics makes the retail site selection process easier, faster, and more reliable. At PREDIK Data-Driven we support corporations by optimizing their site selection strategies with 100% data-driven methodologies. One of […]
How to infer relationships between companies with Big Data?
The use of geospatial data provides deep insight into the logistical, legal, and commercial relationships between corporations and facilities of different companies all over the world. Location intelligence and foot traffic analytics have revolutionized the way in which businesses generate competitive advantages within the various business sectors, being able to infer the behavior and relationships […]
Micro-mobility to determine where to locate retail stores
Micro-mobility analytics improve retailers’ expansion strategies by accurately identifying consumer demographics, understanding customer behavior, and understanding how their competitors are performing. Micro-mobility is a methodology that combines geospatial data and foot-traffic analytics to solve several problems and improve site selection strategies by helping to understand how people move around specific brick n’ mortar locations, allowing […]
How do I get my business back on track after the pandemic?
Location analytics is taking its place as a key tool for identifying what consumers want and need, regardless of their wealth or demographic status. COVID-19 has led to completely unexpected behavioral changes. How can location intelligence help in the recovery of any type of business? COVID-19 restrictions have caused many owners to halt expansion plans, […]
What Is Geofencing Marketing & How To Use It? (Complete Guide)
Geofencing marketing is a location-based marketing strategy that targets users within a specific geographic area or virtual boundary. Businesses can send push notifications, ads, or personalized content to potential customers through mobile devices and GPS data when they enter a predefined geofencing area. This highly-targeted approach to digital marketing has become increasingly popular as it […]
Location intelligence to optimize commercial strategies
Location analytics rely on anonymized geospatial data from mobile devices, which can be used to gather information on foot traffic trends and typical profiles of consumers visiting a specific area or zone. Location intelligence collects and analyzes competitive data, helping to gain a deep understanding of customers, market, and competitor strategy, identifying opportunities that would […]