Retail: Benefits of Data Monetization

More and more retail organizations are monetizing their data to increase revenue, boost productivity and optimize costs, enabling effective leveraging of assets, technology tools and external information to generate better results. In the retail sector, data monetization is about making better informed decisions, increasing revenue and reducing costs from access to different types of stored, categorized and accessible data. […]

POI Analysis in the Retail Sector

The analysis of mobile and geospatial data focused on points of interest has become vital for the efficiency of any business, as it allows to understand some important aspects that retailers need to ensure the success of their establishments. What are POIs? A point of interest (POI) is a specific geographic entity, such as a restaurant, a […]

How Big Data Analytics helps in the Real Estate Market?

Through techniques for managing large volumes of information, it is possible to carry out land studies, analyze the evolution of urban development in an area, and even optimize real estate marketing strategies, among other multiple uses. By combining land data and maps, there are different types of analysis that help professionals and their clients to […]

GIS and Big Data based industrial site selection

Where to locate industrial facilities is one of the most important strategic decisions that companies must make. Identifying the optimal location is a spatial problem that requires the comparison of attributes of different locations that have the best combination of the desired variables and qualities. Geographic Information Systems (GIS) and Big data are ideal for […]