Mobility Analysis: Six Success Keys For Shopping Centers

Análisis Movilidad Centros Comerciales

Shopping centers were among the most affected by the pandemic. The change in user consumption patterns, the growing competition, the economic uncertainty, and the constant changes in health restrictions by the authorities have generated enormous challenges for entrepreneurs in this area. Mobility analysis: Vital data for shopping centers The current scenario highlights the need to […]

Mobility Analysis: Helping retail stores with today’s challenges

Analisis de movilidad estudio Elektra Coppel Predik Data

Consumer preferences are constantly changing. From purchase behavior to new competitors, companies must pay attention to the conduct of their customers to identify new opportunities and possible threats.This situation has become especially important for retail companies. According to recent studies, buyers are migrating to online platforms and becoming more omnichannel, increasing the challenges for retailers […]

Foot traffic in self-service retail stores

Foot Traffic analytics have revolutionized the way retailers implement expansion, commercial and operational strategies in self-service stores. The correlation between location and foot traffic analytics, visits, sales, and the success of retail self-service restaurants have been studied and proven, so the development of this type of analysis has become a priority in the site selection […]

What is foot traffic data and how to obtain it?

Foot traffic data has a wide variety of uses in different sectors, allowing companies to discern the activities, behavior patterns and interests of people in an POI. What is foot traffic data? Foot Traffic data, sometimes referred to footfall data, is data generated by anonymous mobile devices that indicates the number of people or vehicles […]

How to increase foot traffic in 2022 with Big Data?

Foot traffic is a key factor for the success of any retail store, the main step to increase it is to measure it. Only by counting and tracking it is it possible to identify the factors that affect and improve a retailer’s store footfall. What is foot traffic? Foot traffic is the number of customers […]

Which type of alternative data is beneficial for investors?

Investment management firms leverage alternative data to identify patterns and gain unique insights into investment products. Hedge funds were among the first to take advantage of data analytics technologies and big data, followed closely by corporate venture capital managers, data from non-traditional sources and services to base decision making on useful data. These same companies […]

Measuring footfall in restaurant franchises

Footfall analytics have revolutionized the way retailers implement branch expansion, commercial and operational strategies in the restaurant franchise market. The correlation between location and footfall analytics, visits, sales, and the success of retail fast-food franchises have been studied and proven, so the development of this type of analysis has become a priority in the site […]

How to maximize the profitability of my business in 2022?

With advanced analytics based on Big Data, it’s possible to develop solutions to optimize marketing and distribution strategies and thus maximize the profitability of any business. The conventional distribution channel is one of the most complex to optimize in terms of marketing and distribution. The variability in size, characteristics and location makes it difficult to […]

Location analytics in pharmacies: CLICKS Vs. Dis-Chem

Pharmacy franchise owners need to apply location and foot traffic analytics techniques to identify consumer behavior patterns, thereby maximizing sales and generating more efficient expansion strategies. Case Study: Location analytics around CLICKS and Dis-Chem in Cape Town, South Africa. At PREDIK Data-Driven we conducted a study of the mobility around two retail pharmacy franchises in […]

Foot traffic analytics in 100 Montaditos, Spain

Restaurant franchise owners need to apply location intelligence and foot traffic analytics techniques to identify consumer behavior patterns, in order to maximize sales and generate more efficient expansion strategies. Case Study: Comparison of foot traffic around 100 Montaditos in Madrid and Valencia At PREDIK Data-Driven we conducted a foot traffic analysis around two retail franchises […]