Big Data to Infer Relationships between Companies
By analyzing the large volumes of anonymous data generated by mobile devices, it is possible to establish whether a distribution center has a commercial relationship with other logistics complexes, and even with establishments that serve the end consumer. Using the most advanced Big Data tools, it is possible to understand the behavior of the supply […]
Big Data to Understand Consumer Mobility
Thanks to advanced Big Data techniques that make it possible to collect and analyze large volumes of mobility data, it is possible to establish where consumers live and where they go before visiting a shopping mall or supermarket. Today, business leaders have access to Business Intelligence solutions that are based on millions of anonymized data […]
Satellite Images for Decision Making
With the technologies available it is possible to use satellite photos to detect types of surfaces and roofs, objects, land use and variance in farmland, and then analyze the results and transform them into useful data for business decision making. In the past, it was possible to establish whether an area was industrial, commercial, residential […]
Supermarkets: How to Measure the Location Potential?
Finding out how many people live in the surroundings of the establishment, their income levels, their ages and their tastes and interests, is fundamental information to measure the potential of a supermarket’s location. Using the Geomarketing solutions we have developed for our clients, PREDIK Data-Driven‘s Business Intelligence team analyzed the environment of some of the main supermarket locations operating […]
Strategic Location = Successful Business
Whether it is a restaurant, a coffee shop, a hotel, a supermarket, or an auto parts store, location is, if not the most important, one of the most decisive factors in determining the success or failure of a business. Agustina CobasContent Director, PREDIK Data-Driven Real estate companies, restaurants and retail chains know better than anyone […]
New Business and Big Data
Technology and tools for analyzing large volumes of information used by large corporations to make business decisions are also available to businessmen and small companies. Finding the best location for a new sales point, finding the areas where potential customers move and analyzing their purchasing power and their behavior as consumers are just some of the […]