Location Intelligence to build smart cities

Leveraging current and historical data on location movements allows urban planners to understand current challenges and build smart, flexible and efficient cities. As more cities begin to implement smart city planning based on data science, location intelligence insights help shape policies that will benefit neighborhoods and the people who live in them. Smart cities embrace […]

Advertising agencies and Big Data benefits

With advertising analytics based on big data techniques, marketers can quickly determine the effectiveness of each channel and thus adjust their strategies, enabling them to run hyper-targeted campaigns, choosing the right ad content for the appropriate ad networks. What is it? This type of analytics refers to the use of data and technology tools that […]

Case Study: Site selection Model for retail stores

Learn how a retail clothing franchise used a predictive model to optimize its expansion strategy and identify the most suitable areas for the opening of new brick-and-mortar stores. Foot traffic analytics combined with predictive models allow retail businesses to analyze different potential areas for the new stores and predict the behavior of their customers inside and outside […]

Predictive modeling for site selection strategies

Retailers need to use predictive modeling and combine it with business, customer, and market data in order to forecast sales or new businesses profitability. Predictive modeling is a highly effective way to identify a suitable area for expansion strategies, as it has become a vital tool for narrowing down hundreds of potential sites or even […]

Location intelligence for urban planning

By incorporating location intelligence into urban planning, it becomes possible to develop infrastructure adapted to the needs of citizens, enhancing living conditions in any given city. In addition, spatial data helps to optimize costs and prioritize government administration projects. What does location intelligence provide to urban planning? This data-driven technique provides information on how people […]

Top 8 Big Data benefits for governments

Analytics through big data management techniques allows governments to understand the needs of their citizens, combat fraud, minimize system errors and improve operations, reducing costs and improving the services of any government entity. Foot traffic analytics through geospatial data and Big Data enables governments and public sector organizations to deliver more efficient and secure services, […]

Foot traffic analytics in Madrid: McDonald’s Vs. Burger King

Foot traffic analytics have revolutionized the way retailers implement site selection, commercial and operational strategies in the quick-service restaurant franchise market. The correlation between location and footfall analytics, visits, sales, and the success of retail fast-food franchises have been studied and proven, so the development of this type of analysis has become a priority in […]

Which shopping center should I choose to open my store?

The key to attracting potential customers to any new location is to determine its foot traffic potential, the use of geospatial data combined with footfall analytics makes the retail site selection process easier, faster, and more reliable. At PREDIK Data-Driven we support corporations by optimizing their site selection strategies with 100% data-driven methodologies. One of […]

How do I get my business back on track after the pandemic?

Location analytics is taking its place as a key tool for identifying what consumers want and need, regardless of their wealth or demographic status. COVID-19 has led to completely unexpected behavioral changes. How can location intelligence help in the recovery of any type of business? COVID-19 restrictions have caused many owners to halt expansion plans, […]

What Is Geofencing Marketing & How To Use It? (Complete Guide)

Geofencing Marketing Guide

Geofencing marketing is a location-based marketing strategy that targets users within a specific geographic area or virtual boundary.  Businesses can send push notifications, ads, or personalized content to potential customers through mobile devices and GPS data when they enter a predefined geofencing area. This highly-targeted approach to digital marketing has become increasingly popular as it […]