Foot traffic analytics: Mercadona Vs. LIDL

Supermarkets can apply location intelligence techniques and footfall analytics to understand consumer mobility patterns, generate efficient site selection strategies, understand the performance of their stores, and estimate competitor turnover. The correlation between foot traffic visitation, sales, and the success of retail supermarkets have been studied and proven, so the development of this type of analysis […]

Footfall around UB City Mall, Bangalore, India

Mobility solutions based on Big Data techniques have revolutionized the way luxury shopping malls understand the behavioral patterns of their visitors, profile their consumers, and make business decisions. Leaders use these techniques to make more efficient and concise decisions that generate greater profitability by maximizing revenue and optimizing costs. Case Study: POi Categorization of UB […]

N1 City South Africa POI Analysis

Footfall analytics and POI characterization through Big Data are being used by different business sectors in order to make smarter business decisions and thereby maximize their revenues and optimize their costs. Case Study: POI analysis of N1 City Mall in Cape Town, South Africa At PREDIK Data-Driven we conducted a detailed study of N1 City […]

Foot traffic in a popular South African hardware store

Foot traffic analytics and point-of-interest analytics help large chains supplying contractor-grade building materials and home improvement products measure footfall and understand consumer behavior patterns in any given zone of interest or point of sale. Case Study Foot traffic analytics: Builders Warehouse City Cape Town, South Africa. At PREDIK Data-Driven we conducted a detailed study of a hardware home […]

Footfall analytics: McDonald’s Vs. Burger King South Africa

Footfall analytics have revolutionized the way retailers implement site selection, commercial and operational strategies in the quick-service restaurant franchise market. The correlation between location and footfall analytics, visits, sales, and the success of retail fast-food franchises have been studied and proven, so the development of this type of analysis has become a priority in the […]

How to profile mall visitors?

POI characterization through Big Data has become more frequent as it allows the implementation of strategies and site selection solutions within the various business sectors. Leaders use these techniques to make more efficient and concise decisions that generate greater profitability by maximizing revenues and optimizing costs. Case Study: Visitor profiling at Perisur, one of the […]

Foot traffic analytics in Madrid

Heat maps are used by any business sector to identify foot traffic and vehicular mobility patterns in an area or point of interest, as their visualization presents multiple pieces of data in a way that makes immediate sense. Heat maps can be used to identify foot traffic patterns from a country-level scale to a more […]

How to use Location Analytics in the Fast-food business?

Identifying mobility patterns and classifying consumers within a point of sale or areas of interest helps large retail fast fo measure foot traffic in and out of their stores while understanding the behavioral patterns of their consumers. The correlation between location and footfall analytics, visits, sales, and the success of retail fast-food franchises have been […]

Footfall analytics: The largest Starbucks in India

Footfall analytics and POI characterization through Big Data are being used by retail industry leaders to make smarter business decisions, by maximizing revenue and optimizing costs. Case Study: Footfall analysis of the largest Starbucks Coffe in Bangalore India At PREDIK Data-Driven we conducted a detailed study of Starbucks Coffe, the largest physical store in Bangalore, India. […]

How to determine audiences with artificial intelligence?

Determine Audiences Using Artificial Intelligence (AI)

Understanding your target audience is more crucial than ever for almost all businesses. Accurate audience targeting gives businesses an advantage. It can create more relevant offers that appeal to customers. This leads to higher conversions and better return on investment. How AI Transforms the Landscape of Audience Targeting Breakthroughs in Artificial Intelligence (AI) have revolutionized […]